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Meet Zam: Your Marketing Assistant

Optimizely

We have someone you MUST meet! Personalize Messaging : With native product recommendations embedded into the CRM, marketers can connect shoppers with the most relevant products that they are likely to buy. The post Meet Zam: Your Marketing Assistant appeared first on Zaius. Zam (like Sam, but with a ‘Z’). WATCH LIVE DEMO.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Enhanced Customer Experience : Self-service portals and personalized recommendations empower B2B buyers to make informed decisions without delay. Personalized Buying Experiences : AI-driven tools offer tailored product recommendations. Data Analytics : Real-time insights into purchasing patterns enable better decision-making.

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Etsy Revamps App Experience to Propel More Discovery, Inspiration

Retail TouchPoints

After a collection is identified, Etsy engineers use machine learning to expand that initial collection from roughly 50 human-curated listings to about 1,000 , then large-language models (LLMs) ensure the full collection is aesthetically cohesive, represents a variety of products and meets Etsys quality standards.

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Bath & Body Works adds Independent Director Recommended by Activist Investor

Retail TouchPoints

Kuhn as a new independent member of its Board of Directors at the recommendation of activist investor Third Point, which holds a 6% stake in the retailer. The board values the feedback of its shareholders and appreciates Third Point’s thoughtful recommendations of both Tom and Lucy.” Bath & Body Works has appointed Thomas J.

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Benefits of Content Marketing for eCommerce: 10 Reasons to Start Now

Groove

Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and white papers to drive website traffic. Youll want to start with a few central key performance indicators (KPIs).

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SVP Reveals How Tractor Supply Assesses Tech to Power ‘Legendary’ Service Experiences

Retail TouchPoints

For instance, if a customer asks for a recommendation on dog food for sensitive skin, the team member could ask Hey GURA, which would provide the top recommendations available in that store. Additionally, we are always improving time to market, while ensuring that the tools we provide meet our customers expectations.

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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

Gen AI will help retailers meet these challenges, but its success depends on adopting a strategic approach focused on enterprise-wide transformation rather than isolated, departmental implementations. Today, retailers face a complex landscape marked by rising costs, supply chain disruptions, pricing pressures and high employee turnover.

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