Unify Drop Ship and Marketplace for a Highly Flexible Go-to-Market Model — Don’t Get Stuck in ‘Either-Or’
Retail TouchPoints
JULY 21, 2022
It’s simply not practical to stock millions of items in a warehouse, curate them at the individual product level, and put them in front of the right shoppers while still turning a profit. As a result, many retailers are seeking to scale up their selection through models like drop ship and marketplace.
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