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New mobile e-commerce buying behavior: the biggest challenge and opportunity for marketers

Whisbi

Mobile e-commerce buying behavior has changed the entire online retail market. In general there are two ways to work with e-commerce: a Direct Model and an Online marketplace. An Online marketplace is shared by multiple manufacturers and vendors (Amazon, Alibaba). But it is not enough.

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Snapchat eCommerce: How To Sell Products on Snapchat

Groove

By 2021, mobile eCommerce will account for 54% of total online sales. Companies like Snapchat are cashing in on this opportunity by offering eCommerce companies the tools they need to succeed. Snapchat eCommerce Collection Ads are the most product-friendly option available for online retailers.

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Augmented Reality in Ecommerce: It’s Time to Start Using It

ecomdash

The time is ripe for online retailers to start implementing augmented reality (AR) technology, now while it’s still cutting edge. Over the next few years, AR in ecommerce will become the new norm, but if you start now, you can still get a head start over your competition. According to eMarketer , mobile ecommerce sales grew 24.8%

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31 Facts About eCommerce That’ll Keep You Up At Night

Creating a Website Today

For example, shoppers may go in-store to look at shoes, but they may still buy online if they find a better deal while browsing their phones in-store. Mobile eCommerce Facts. As the following statistics will show you, mobile e-commerce is very important to retailers who decide to provide online stores.

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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

Kissmetrics

At the beginning of 2017, the National Retail Federation speculated that online retail would grow 3x faster than the rest of the retail industry, with mobile e-commerce sales soaring. The rise of online shoppers has also shortened consumers’ patience. Optimize your site for mobile users, too.

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15 ecommerce statistics every entrepreneur must know

Omnisend

Similarly, mobile commerce is on the rise, with more and more consumers using their smartphones and tablets to make purchases. In fact, three-quarters of all ecommerce traffic now comes from mobile devices! This trend is only set to continue, so it’s crucial that you make sure your website is mobile-friendly.

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.

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