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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
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How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment

BigCommerce

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be.

Mobile 412
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PPC for eCommerce Tips: 8 Ways To Increase Your Ad Conversion Rates

Groove

However, eCommerce stores can sometimes benefit from geotargeting as well if they are selling a product that appeals to people in a specific location. Target Mobile Devices Nearly 60% of all online searches are now conducted using mobile devices.

PPC 195
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Report: Inflow eCommerce Best-in-Class Research Study 2018

Inflow Insights

We look at everything—design, messaging, site flow, UX, and even their technology stacks—and generate a 270-point matrix of mobile, desktop, and tech stack decisions of 20 Best In Class eCommerce sites. The 20 Best In Class Ecommerce Sites of 2018. 12 Key Insights from Our Study. Mobile: Homepage Hero Image Slider.

eCommerce 162
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72% of Sites Fail Ecommerce Site Search Expectations: 3 Steps + a Checklist to Ensure Yours Isn’t One of Them

BigCommerce

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. And yet, most ecommerce brands treat on-site search as an afterthought.

eCommerce 378
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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.

Mobile 74
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Our Checklist of 11 eCommerce SEO Best Practices Proven to Increase Sales

Inflow Insights

In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. We have directly tied these best practices to increased traffic, transactions, and/or revenue in documented case studies for our clients. Why This eCommerce SEO Checklist Leads to Sales. Reading them is optional (but recommended).

SEO 176