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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing. Real-Time Syncing : Inventory, order status, and customer preferences are updated instantly across all channels, enabling businesses to deliver cohesive experiences.

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

But more so than return policy, were finding out that the key to connecting with this generation is in a seamless multi-platform shopping experience. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical. But how they use these platforms matters.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Introducing Tap on Mobile Devices A new way European merchants are enhancing resilience is by adding a secure Tap on Mobile SoftPOS payment app to tablets and smartphones already deployed in-store. A multi layered, end-to-end approach is essential.

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Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku

Retail TouchPoints

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. “The theme of the ad was, ‘It’s a crime to overpay,’ and our goal was to go far beyond just one 30-second spot at the Super Bowl.”

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The Definitive Guide to Selling on Amazon

BigCommerce

Why mobile matters most – 70% of Amazon customers made purchases on Amazon’s mobile site – and how to optimize for it. A few include: Andrew Tjernlund, Multi-Million Dollar Merchant and Amazon Consultant. Kai Klement, Co-founder and Multi-Million Dollar Merchant, KAVAJ. Bryan Bowman, Founder, AMZ Profit Pros.

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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.