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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. According to the survey of American shoppers: 74% shopped at large retailers.

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Best 20 Multi-Channel Listing Software: Boost Your Online Presence

Algopix

With the rise of e-commerce and the availability of multiple online platforms and marketplaces, it can be challenging for businesses to effectively manage their listings and reach their target audience across different channels. This is where multi-channel listing solutions come into play.

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Cloud Native Value: Why Retailers Should Learn to do More With Less

Retail TouchPoints

If a customer experiences downtime on a website or an outdated mobile app with a broken UX, they’ll bounce to a competitor. If a retailer’s online infrastructure can’t cope with a sudden spike in demand following, say, a Black Friday sale, those customers are unlikely to return. From Monolith to Microservices.

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How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher  Conversion

Retail TouchPoints

They offer the chance to deliver a better mobile experience, more deeply engage with customers and a touch point through which to gather additional intel on consumers’ behavior and preferences. Most impressive, though, is that app conversion rates are 5X higher than among the brand’s mobile web users. “

Customer 268
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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point).

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing.

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IRCE Day 1 Recap- Personalization, Analytics, Mobile, and More!

ROI Revolution

Dave shared how his company started in an apartment and quickly grew to a multi-billion dollar empire with over 1,500 employees and 70 stores nationwide. Their goal from the beginning was to produce their own brand of high quality glasses, sold directly to consumers online, exclusively through their website.

Mobile 100