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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

Retailers have to start understanding Gen Z. Theyre a tough nut to crack for many retailers; particularly those using more traditional approaches to research. Retailers must reflect this diversity in their marketing. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical.

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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms. This shift from manual processes to digital channels enables real-time order processing, inventory management, and personalized pricing.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. Introducing Tap on Mobile Devices A new way European merchants are enhancing resilience is by adding a secure Tap on Mobile SoftPOS payment app to tablets and smartphones already deployed in-store.

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Exclusive: How E.l.f. Beauty Scored Big After the Super Bowl with Roku

Retail TouchPoints

turned to one of advertising’s most powerful new channels — connected TV (CTV). resulting in a double-digit increase in message association and more click-throughs than its other channel investments. “The theme of the ad was, ‘It’s a crime to overpay,’ and our goal was to go far beyond just one 30-second spot at the Super Bowl.”

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Why Retailers Need a Centralized Database for Business Efficiency and Growth

RETAIL MANAGEMENT SOFTWARE

In today’s data-driven world, retail businesses face an increasing demand to streamline operations, improve customer experience, and stay ahead of the competition. A centralized database acts as a single source of truth for all business data, allowing retailers to manage information from multiple channels and locations efficiently.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

Integrate Your Systems for Multi-channel Selling. Avoid the Doom Loop and Go Mobile Already! Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog.

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The Rise of Digital Gift Cards in the Fight Against Retail Scammers

Retail TouchPoints

The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. This past holiday season saw a surge in gift card fraud stories, underscoring the urgency for retailers to address these vulnerabilities, especially before the next peak shopping moment. That’s a win-win for consumers and retailers alike.

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