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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

In brick-and-mortar stores, title III of the American Disabilities Act (ADA) mandates ramps for mobility-impaired customers or braille signs for the visually impaired. For specific mobility impairments, it may be impossible to travel outside regularly. So many of us shop online, from food to clothes, electronics to books.

Retail 297
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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. Use a multichannel integration platform to connect your store inventory to your website and make sure they are always in sync. Offer in-store redeemable mobile promotions. And it comes as no surprise. You can do this too.

eCommerce 210
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4 steps to create a unified ecommerce strategy

GetElastic

Multichannel commerce is presenting marketers with a whole new raft of challenges. Mobile apps don’t always aggregate information for use in the back office. Hypothetical customer “Devi” has downloaded and activated the mobile app, tying her account to PayPal. This post originally appeared on CMSwire.com.

eCommerce 134
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Why Mobile App Customer Experience Lags Behind Other Channels

Sailthru

Every marketer has done painstaking research to understand where mobile makes an appearance along the customer journey. They understand that customers always have their phones, and always expect a personalized, relevant interaction on mobile. Mobile is different. Mobile apps are integral to that experience.

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50 Tests You Should Know for Website Optimization

AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Email, SMS, mobile apps, and social media can all be used to send promotions to customers. 88 percent of marketers say that coordinating multichannel campaigns is important to managing loyalty clubs. By including different platforms, you’re also giving customers a choice about where they prefer to engage with you.

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White Stuff to Open First Airport Store in London Gatwick’s North Terminal

365 Retail

store, specifically designed with travellers in mind, marks a significant milestone for the brand as it continues to expand across the UK. The store will also introduce White Stuff’s new mobile payment system, allowing customers to make purchases from anywhere in the shop, providing a more convenient and seamless shopping experience.

Travel 64