Retail TouchPoints

JULY 29, 2020

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

Omnichannel 317

Omnichannel eCommerce POS Operations 317

Kissmetrics

APRIL 21, 2021

That’s the crux of an omnichannel e-commerce marketing campaign. This article walks you through precisely what omnichannel e-commerce looks like, why it is crucial for e-commerce brands, and how you can create your own killer omnichannel e-commerce marketing campaign. What Is Omnichannel E-commerce?

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Retail TouchPoints

NOVEMBER 26, 2024

Nearly a quarter (24%) of consumers say that a consistent digital experience across a brand’s website, mobile app, etc. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

Omnichannel 220

Omnichannel Marketing B2C Channel 220

Retail TouchPoints

DECEMBER 17, 2024

. ‘Love Stories by David’s’ to Anchor Pearl Media Offerings Image courtesy David’s Bridal Founded in 2016, Love Stories TV boasts more than 20 million viewers for its library of over 30,000 videos across content platforms including social media, YouTube, podcasts, linear TV and video on-demand.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

Omnichannel 264

Omnichannel Marketing Social Media Channel 264

Optimizely

JULY 5, 2018

Even worse, these ineffective workflow diagrams are almost impossible to integrate into a full omnichannel marketing strategy. Thankfully, there is a better way to manage your B2C marketing flow that is simpler, easier, and even helps you measure your omnichannel marketing campaigns. Get omnichannel campaign management.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

Retail TouchPoints

AUGUST 11, 2022

As we started designing our stores, we looked at our own social media feeds, our own in-house creative studio and some of our most-loved imagery that showed how our products had come to life.” Parachute’s product categories are a natural fit for omnichannel behaviors.

Omnichannel 278

Omnichannel Social Media Arts Channel 278

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Social media Social media platforms, once the golden ticket for D2C brands, also have become oversaturated.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

OCTOBER 4, 2023

Driven by a Reactive, Connected Social Presence Social media ads are an exceptionally powerful tool for brands, with the ability to target key audiences with content reflective of recent searches and content preferences. Her background includes startup, pre- and post-IPO, turnaround and enterprise SaaS software firms.

Omnichannel 264

Omnichannel Merchant Services BigCommerce Payment Services 264

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Offer multiple communication channels for customer support, including phone, chat, email, and social media. How to Implement: Integrate AI-driven recommendation engines on your website or mobile app to suggest products based on customer preferences and past purchases.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

MARCH 5, 2021

Will 2021 be the year brands achieve omnichannel, personalized, automated two-way conversations? Omnichannel messaging was originally premised on the question, “Where is my customer?” However, with more people using a variety of messaging platforms — such as SMS, RCS, social/chat apps etc. SMS, RCS, social media, etc.).

Customer Experience 299

Customer Experience Customer Omnichannel Retail 299

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Follow these strategies carefully, and you’ll find that omnichannel ecommerce marketing is well within reach.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Retail TouchPoints

FEBRUARY 3, 2023

Be mobile-friendly. The majority (59%) of shoppers say that being able to shop on mobile is important when deciding which brand or retailer to buy from, and mobile sales drove almost half (44%) of all online shopping revenue this holiday season. Social media touch points are a big piece of the customer journey.

Payments 286

Payments Merchant Services Payment Services Shipping Costs 286

BigCommerce

DECEMBER 20, 2017

Mobile Optimization. Social Media Advertising, Campaigns & Retargeting. Omnichannel Applies to CRM, Too. They use those photos on their review page (below), on product pages as well as in social media –– always with a call to action for a customer to also submit. Mobile Optimization. Technology.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

GetElastic

FEBRUARY 8, 2019

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? 6 ways to optimize mobile commerce: 1.

Mobile 167

Mobile Web Design Omnichannel Shipping Costs 167

Optimizely

APRIL 3, 2018

Your omnichannel approach to marketing should always be a direct response to what your buyers want, not the other way around. This will enable you to better personalize every communication to engage your customers at the right moment in the right way — whether that’s on a mobile device, at a brick-and-mortar store, or on social.

Channel 327

Channel Marketing B2C Omnichannel 327

Wiser

JANUARY 30, 2025

The New Consumer Journey: Navigating Multiple Channels Todays consumers seamlessly navigate between online, mobile, and in-store shopping channels, with 49% seeking a more cohesive experience across these touchpoints. With tools like real-time data insights and omnichannel solutions, businesses can foster loyalty and long-term success.

Omnichannel 78

Omnichannel Shipping Costs Retail Multi-channel 78

Retail TouchPoints

FEBRUARY 26, 2025

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

Games 173

Games Retail Social Media Arts 173

iVend

NOVEMBER 18, 2024

The term omnichannel has been part of the retail world since around 2010. And still omnichannel retail continues to grow – at a predicted average of 16.4% Over the years however, what constitutes an omnichannel has evolved. In the early days of omnichannel, 15 years ago, the average shopper used two touchpoints to make a sale.

Omnichannel 52

Omnichannel POS Retail Mobile 52

Optimizely

JULY 10, 2018

Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. It’s time to move beyond email marketing and make the move to omnichannel. Another channel to use instead of sending an email is push notifications , which you can either send on the web, through your mobile app, or via text message.

Marketing 236

Marketing eCommerce Social Media Shopping Carts 236

Retail TouchPoints

AUGUST 25, 2020

We’re hearing from our customers in China that several months after retail in the country has reopened, approximately 50% of their in-store transactions remain order-ahead via mobile. For some retailers, new strategies may include tapping into social selling features on networks like Instagram and Pinterest to better engage their customers.

Payment Services 306

Payment Services Retail Social Media Payments 306

Retail TouchPoints

APRIL 25, 2025

Employees struggled to manage the disruptions, and customers expressed frustration on social media, further damaging the retailers reputation. Customer demands also have evolved significantly , with online shopping, curbside pickup and seamless omnichannel experiences becoming the norm. Similarly, Kroger Pharmacy in the U.S.

Payment Services 147

Payment Services Payments Retail Supplies 147

BigCommerce

SEPTEMBER 12, 2017

Get your free comprehensive omnichannel report now. 25% sell through Facebook (40% on social media as a whole). 25% sell through Facebook (40% on social media as a whole). 52% of smartphone owners use online banking (or e-banking) , indicative of a further trend towards mobile shopping. Free Download.

eCommerce 420

eCommerce Beauty and Health Customer Social Media 420

ROI Revolution

MAY 6, 2021

Of course mobile, social and physical commerce aren’t too far behind on the priority list. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver.

Omnichannel 135

Omnichannel Merchant Services Social Media Payment Services 135

Retail TouchPoints

JANUARY 4, 2023

While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S., By using high-quality images and videos of products, customers are drawn closer.

eCommerce 302

eCommerce Omnichannel Comparison Shopping Recommendation 302

Retail TouchPoints

APRIL 28, 2023

During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

Social Media 278

Social Media Mobile Fashion Consumer 278

Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Retail TouchPoints

JUNE 9, 2022

The interactive mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on them from every angle, which can better inform purchasing decisions. Amazon Fashion has launched a new virtual try-on feature for shoes. The new feature is currently available to customers in the U.S.

Fashion 312

Fashion Social Media Mobile Customer 312

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

BigCommerce

FEBRUARY 7, 2018

Are your designs Mobile Responsive? Do you offer Mobile Optimized Checkout out-of-the-box? How much of the store administration can be done from a mobile device? Is mobile optimized, single-page checkout supported? Can users pay in browser and on mobile with Apple Pay? Are Email Templates mobile responsive?

Merchant Services 83

Merchant Services Payment Services Shipping Costs eCommerce 83

Groove

FEBRUARY 9, 2022

Omnichannel selling opportunities. Mobile optimization. Omnichannel Selling. It doesn’t matter if your company sells through a website, social media or paid advertisements; BigCommerce Enterprise supports growth and sales from any channel. Mobile Optimization. Omnichannel Selling. Mobile Optimization.

Merchant Services 237

Merchant Services eCommerce BigCommerce B2B 237

Retail TouchPoints

SEPTEMBER 20, 2022

Omnichannel Strategies. Omnichannel integration is one of retail’s biggest keys to success — the modern shopper expects to be met with a great experience in their channel of choice, regardless of what it might be. Business Agility and Innovation. Personalization.

Webinar 274

Webinar Omnichannel Payments Payment Services 274

Retail TouchPoints

SEPTEMBER 20, 2022

While the bulk of retail media has been dominated by fairly basic website-based offerings — sponsored search, display ads, promoted listings — the true power of these offerings comes in connecting retail data with other channels, including stores and third-party platforms like social media and connected TV.

Retail 287

Retail Social Media Apparel Omnichannel 287

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. Customize physical stores to the omnichannel experience. Building this kind of omnichannel experience revolves around a combination of data analytics and mobile devices.

Merchant Services 306

Merchant Services Payment Services Omnichannel Financial Services 306

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live. Looking Ahead.

Social Media 306

Social Media Retail Channel Events 306