Optimizely

MAY 3, 2018

If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing? First, let’s put omnichannel in context. But don’t panic!

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Retail TouchPoints

MARCH 6, 2025

Sampath shared with Retail TouchPoints how employee compensation was the unlock that returned the business to growth, and why he doesnt believe in pursuing omnichannel perfection. The other changes Sampath has made are a study in the interconnected nature of employees, stores and communities. But that was just the first step.

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Retail TouchPoints

SEPTEMBER 7, 2023

And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. In a recent McKinsey study , digital leaders in retail banking saw a 19.3% And they’re rewarded for it too. return on tangible equity (RoTE) compared to just 15.3%

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Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

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GetElastic

FEBRUARY 8, 2019

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? 6 ways to optimize mobile commerce: 1.

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SellBrite

JANUARY 5, 2018

And finally, check out on a mobile app. Omnichannel strategies have the power to create memorable, lasting experiences for consumers. Omnichannel is a new type of strategy that is tough to implement. Thankfully, there are a few companies that are already leading the charge in omnichannel eCommerce. Image Source).

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Retail TouchPoints

JANUARY 4, 2023

While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. By 2025, mobile sales are expected to account for 44% of retail ecommerce in the U.S., By using high-quality images and videos of products, customers are drawn closer.

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Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. The Generational Insights study indicates that while Gen Z still favors debit over credit, their use of credit is on the rise — and they want to build a credit history.

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Retail TouchPoints

AUGUST 30, 2023

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Offering shoppers more information can increase the likelihood of engagement and create a more holistic omnichannel experience.

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Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Mobile Engagement is Mandatory.

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ROI Revolution

MAY 6, 2021

Of course mobile, social and physical commerce aren’t too far behind on the priority list. To make the customer journey between all of these channels seamless, retail leaders are making sure a holistic omnichannel strategy is a part of their digital transformation. An omnichannel approach can be a big revenue driver.

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Retail TouchPoints

OCTOBER 11, 2022

The store is quite busy, so you flag down a salesperson and they help you check out from a mobile point-of-sale (POS) system. You decide to mobile order via your iPhone, so the latte is waiting for you as soon as you arrive. How secure are these mobile devices? This alarming research leads to a few questions.

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Kibo

JUNE 25, 2020

The COVID-19 pandemic has catapulted digital and omnichannel to the top of the priority list for retailers and brands worldwide. Those who have already embraced digital and omnichannel capabilities are one step ahead, but it is not too late. Omnichannel Retail Index 2020. And the stakes have never been greater.

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Retail TouchPoints

NOVEMBER 1, 2022

As consumers increasingly adopt hybrid and omnichannel experiences, retailers must adapt to meet changing consumer expectations. Consumers expect brands to provide seamless access to products and services via mobile apps. Retailers use location to deliver stellar experiences for customers through their brand’s mobile app.

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Retail TouchPoints

JULY 12, 2022

By 2025, it’s estimated that nearly 75% of the global population and almost all smartphone users will be frequent AR users, according to a recent study by Snap and Deloitte Digital. What’s more, while most users today still see AR as a “toy,” the study found that 76% of consumers want AR tools they can use in their everyday lives.

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Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. Programmatic platforms have made embracing “other” omnichannel solutions, including digital audio, very easy for RMNs and self-serve buyers.

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UpSellIt

JULY 13, 2023

In today’s competitive landscape, embracing an omnichannel retail strategy has become essential for businesses to thrive. Read on to explore the key elements of an omnichannel retail strategy and how it can benefit your business. What is Omnichannel Retailing? What is Omnichannel Retailing?

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GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. And how do they do that?

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Retail TouchPoints

JANUARY 26, 2021

In 2020, more than any year since the advent of online and mobile commerce, consumers lost a sense of control. In the face of pandemic restrictions, store-based retailers hurriedly explored different routes to the consumer, as the strength of their omnichannel retail strategies was tested.

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Retail TouchPoints

AUGUST 26, 2024

Today’s competitive retail environment has brands facing a dual challenge — creating cohesive omnichannel experiences and engaging with spend-conscious consumers who thoroughly research their purchases. scanned a QR code on their mobile devices. In 2022 alone, about 89 million smartphone users in the U.S.

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Retail TouchPoints

OCTOBER 29, 2024

A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. Over the past decade, mobile phone usage has skyrocketed, and users check their phones more than 50 times per day. In-app video ads see click-through rates 7.5 times higher than banner ads.

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Retail TouchPoints

AUGUST 19, 2022

That’s a pretty good indication that we’re moving the dial more toward blended omnichannel experiences. RTP: In a 2021 study across market segments, IDC found that 36% of employers planned to invest in employee experience to drive growth and innovation. Meanwhile, only 15% said they’re going to spend less.

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Kissmetrics

MARCH 30, 2018

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 The in-store shopping experience is incomparable to browsing items on a desktop or mobile screen. You have probably heard the term omnichannel before. Offer in-store redeemable mobile promotions. trillion in 2021.

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Retail TouchPoints

MARCH 10, 2023

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly on mobile devices. Space is at a premium on mobile devices, and each option takes up precious pixels. “We Managing numerous payment options brings data into play.

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Retail TouchPoints

AUGUST 21, 2024

Walmart’s recent moves across its quality-driven value line and omnichannel offerings point to the direction we’re heading. An InMarket study found that loyal Dollar Tree shoppers also visited Walmart, Target, Sam’s Club and Aldi within the same month. Today, value alone is no longer enough.

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RTP blog

APRIL 27, 2018

However, retailers are facing new disruptive realities from three major influences: omnichannel experience, the growing Millennial workforce and innovative technology. The Omnichannel Shift Online retailers are changing how traditional brick-and-mortar retailers are going to market.

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Retail TouchPoints

MARCH 31, 2021

The pandemic has transformed how consumers behave by accelerating their embrace of digital commerce, and the changes are likely to prove permanent, according to businesses studying and adapting to the changes. mobile, web, social applications or in-person) — so retailers can increase engagement and integration.

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Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It’s clear there’s an enormous need for retailers to provide high-quality omnichannel shopping experiences, but meeting consumers’ expectations means retailers must master omnichannel order management. What Is Omnichannel Order Management?

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SellBrite

SEPTEMBER 5, 2020

Omnichannel marketing strategies for your business involve having and maintaining a presence across several online and offline channels in order to offer a unified experience for customers. Studies have shown that customers exposed to three or more marketing channels are 250% more likely to purchase from a brand. Think mobile-first.

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Retail TouchPoints

JULY 23, 2021

In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. This is reason enough for fashion retailers to create a mobile-optimized shopping experience! Google recently published a study stating that automation helped create more relevant ads for users.

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Retail TouchPoints

MAY 3, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Mobile Engagement is Mandatory.

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Retail TouchPoints

OCTOBER 2, 2024

Studies show that 67% of Gen Z consumers prefer to make purchases in brick-and-mortar stores , and 56% want the experience to be fun in the process. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S. They even influence how employees engage with customers and deliver value.

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Retail TouchPoints

OCTOBER 6, 2022

The 18 sessions also charted the impact of fast-changing consumer trends with new research and offered real-world case studies and use cases to show these solutions in action. Luckily, retailers can harness the power of location to make their mobile applications and, in turn, their brand experiences, more seamless than ever.

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Retail TouchPoints

JUNE 29, 2020

That study revealed that 30% of consumers would be more likely to purchase from a DTC company if the product was sustainably made, while 18.24% would be more likely to purchase from a DTC if the company had a cause-oriented mission. However, not all habits have changed from before COVID-19: 17%. and Walmart.

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Retail TouchPoints

MARCH 30, 2023

The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive impact on site performance, as well as information on how ChatGPT offers personalization capabilities at scale that had previously not been possible.

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BigCommerce

MAY 4, 2018

What to Know Before You Go: Skullcandy is a true omnichannel business. UX Case Study: Modern Ecommerce Design with Exxel Outdoors. Mobile conversion rate is up 272% and mobile revenue is up 193% since this time last year!”. Get it via your mobile device. Cory Barnes, Digital Marketing Manager, Kelty.

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Retail TouchPoints

FEBRUARY 25, 2022

A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Ecommerce now represents 21% of Nike’s total direct-to-consumer revenue , with 40% of that coming from its mobile apps. Looking Ahead.

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