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In-store digital displays can direct customers to online resources, such as detailed product information or customer reviews, enhancing their shopping experience. QR codes and mobile apps allow for easy access to onlinecatalogues and special promotions while shopping in-store.
Point of sale systems in-store are not connected to onlinecatalogues or carts. Mobile apps don’t always aggregate information for use in the back office. Today, most commerce systems remain siloed. Nor are they connected to a customer profile. Pricing, billing and fulfillment systems are duplicated for different channels.
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