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Sports & Outdoors Ecommerce Site Design

BigCommerce

Sports and outdoors shoppers aren’t just shoppers –– they are fans. Those are all great things for sports and outdoor brands –– but it also means their sites need to cater to personalization and treat customers like the individual fans they are. Beyond that, sports and outdoors brands need to convey a sense of “cool.”

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28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

What browser, operating system and if the visitor used a mobile device or desktop/laptop. Fitness brands like Lululemon and Outdoor Voices have done this extremely well. Just check out the article in the New Yorker praising Outdoor Voices’ products. Always show shopping cart contents. Optimize for mobile devices.

eCommerce 419
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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

This is a common notion in outdoor advertising. One school of thought is that each marketing channel supports the next channel – it’s a combined effort. Your blog posts reinforce your Pay-Per-Click ads, and all channels work together to bring in customers. Billboards reinforce T.V.

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35 Points Ecommerce Checklist for Holiday Sales 2020: Get Ready For Post-Pandemic World 2020

MakeWebBetter

Cities are under lockdown, social distancing is followed, many businesses are shut, outdoor gatherings are prohibited. The first rule of the eCommerce business is to adapt to the current happenings of the industry. The world has already declared COVID as a global pandemic.

eCommerce 183
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How to Grow Your Online Business In 21 Steps – The Complete Checklist

Ecommerce Platforms

That’s one way to identify with your customers, but they took it a step further by acting on something that is dear to the hearts of travelers and outdoors enthusiasts. An outdoor apparel brand, for instance, may team up with a company that sells camping gear; their products are from the same industry but don’t overlap entirely.

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The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

Retail TouchPoints

Think pool tables, fitness equipment like Peloton, the latest video game consoles, specialized software, kitchen appliances and cooking tools, homebrewing kits, musical instruments, boats and other outdoor items. As the pandemic has unfolded, it has become increasingly clear that many people are now completely comfortable shopping online.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

The brand made over $120k and 74% more revenue using Omisend’s email automation solution to target customers who abandoned their shopping carts. All they did was use Omnisend’s pre-made abandoned cart automation workflows and email templates to advertise to customers most likely to finish their purchase.

Outdoor 145