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That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. Embedded finance has become big business: McKinsey estimated that the sector reached $20 billion in revenue in the U.S. Denise Leonhard, VP and GM, Venmo.
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Here’s what they have to say : Increased mobile conversion. “By This equals a clear path to ~5% conversion rates on mobile with over 80% of sales on mobile.” – Brandon Chatham, NatoMounts. The Amazon Pay button has been great, especially with our mobile device customers. “The Improved payment choices.
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