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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. While businesses like salons likely already had scheduling systems integrated into their operations, others needed to deploy them quickly — and they found that the POS was a logical place to work from.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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Sainsbury’s Upgrades POS with Mobility, Personalized Promotions

Retail TouchPoints

Additionally, by leveraging the solution’s cloud technology, Sainsbury’s will gain access to AI-powered real-time data and analytics for sales analysis, estimates of future store performance, associate productivity and cash management.

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Vitamin Shoppe Deploys Mobile-First POS and Unified Promo Solutions

Retail TouchPoints

The Vitamin Shoppe will update its point-of-sale and promotions capabilities chainwide with solutions from Jumpmind. The retailer will deploy Jumpmind Commerce, a cloud-native, mobile-first POS solution, and Jumpmind Promote, for unified promotions across both physical and digital experiences.

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WSS ‘Untethers’ Associates with New Mobile POS System

Retail TouchPoints

Athletic retailer WSS , which is owned by Foot Locker , will deploy the Aptos One mobile POS solution across its more than 100 U.S. The retailer hopes to enhance the in-store experience and reduce hardware requirements as it actively expands its store footprint.

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Gift Shop Operator Event Network Begins Transition to Mobile POS

Retail TouchPoints

Destination retailer Event Network — which operates gift shops for aquariums, zoos, museums, science centers, botanical gardens and other cultural attractions — has upgraded to a mobile point-of-service (POS) system and adopted a new cloud infrastructure as it continues its digital transformation.

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