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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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A Blueprint for Retail Cyber Resilience: Evolving Tactics for Today’s Digital World

Retail TouchPoints

In the highly competitive retail market, businesses are leveraging technology to strengthen brand loyalty and enhance consumer experiences in ways that only science fiction writers could have imagined 40 years ago. While attackers target retailers across verticals, food- and event-oriented retail have been highly targeted.

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4 Key Point-of-Sale Trends for 2024

Retail TouchPoints

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. As if this workhorse of retail didn’t have enough to manage, today’s increasingly complex landscape has added other “responsibilities” to the POS. Simply asking ‘How was your shopping experience today?’

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How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

While many retailers are updating their tech these days, few are 200 years old like Clarks. Neighbor has since moved on to a new project, but before she did, she took Retail TouchPoints behind the scenes of the year-long undertaking at Clarks to share how her team pulled it off, on time, and the lessons they learned along the way.

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Resilience is Key as Payments Acceptance becomes Mission-Critical

Retail TouchPoints

Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. Introducing Tap on Mobile Devices A new way European merchants are enhancing resilience is by adding a secure Tap on Mobile SoftPOS payment app to tablets and smartphones already deployed in-store.

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Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

If you expect your associates to be retail superheroes, here are four things to look for when selecting a POS solution. And think about how true that is in a retail setting. Device flexibility for optimal interactions Every retailer has different needs when it comes to serving customers. Is that going to change anytime soon?

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