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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

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The Best POS (Point of Sale) Systems for 2019: The Ultimate Guide

Ecommerce Platforms

In other words, leveraging an efficient point of sale system software should help you streamline all your in-store operations. Today’s commerce environment has a wide range of solutions for brick-and-mortar stores, most of which are essentially multifaceted point of sale systems. But, here’s the thing. Try Shopify POS «.

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How MDM Helps Retailers Protect the Bottom Line

Retail TouchPoints

The store is quite busy, so you flag down a salesperson and they help you check out from a mobile point-of-sale (POS) system. You decide to mobile order via your iPhone, so the latte is waiting for you as soon as you arrive. How secure are these mobile devices? This alarming research leads to a few questions.

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Hudson Expands Global Loyalty Program to North America

Retail TouchPoints

Travel retailer Hudson , a Dufry company, has rolled out its loyalty program to its more than 1,000 stores across North America. By accumulating points, members can achieve the 7% discount that comes with Gold status and the 10% off provided to Platinum members.

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How Businesses Can Prepare For The Evolving Commerce Landscape

RTP blog

So you go to the retailer’s app or mobile site, scan the barcode and find the sweater in your size. Because you’re traveling to NYC in a couple days and you don’t want to pay for express shipping, you select the checkout option that lets you buy online and pick up in-store at the location near your hotel in NYC.

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How to Sell Across Channels and In-Person with Shopify POS Go

Ecommerce Platforms

Shopify POS Go is a mobile point of sale device for running your entire back office from one small module. There, you can speak to a sales representative or sign up for a free trial of Shopify altogether. Quite bit, actually. Merchants have the option to purchase a hand strap and protective case to improve its durability.

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