Remove Mobile Remove Recommendation Remove Survey
article thumbnail

Unlocking the Value of Fit Tech: Personalization and Recommendations

Retail TouchPoints

Customers input basic data about the sizes they typically buy of certain brands, and True Fit offers a recommendation based on these inputs. Shoppers provide their typical T-shirt size, height and weight, waist size, suit size or body type, and they will receive tailored recommendations for item sizing. That leads to personalization.”

article thumbnail

Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The technology, it turns out, largely functions as promised: AI is in fact quite good at making personalized recommendations. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. What is needed, then, is transparency.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

As Mobile Sales Surge, Retailers Double Down on the App Experience

Retail TouchPoints

Insider Intelligence predicts that mobile commerce sales will account for 43.4% Although standard m-commerce sites offer ease and convenience, more consumers are spending more time in mobile apps, especially those that offer seamless and immersive brand experiences. of total U.S. retail ecommerce sales — and 6.5% of all U.S.

Mobile 230
article thumbnail

How to increase mobile conversion rate: 7 proven tips

lateshipment

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions. A mobile conversion rate is a very important factor since most of the customers now browse products through your mobile. Do you experience this?

Mobile 130
article thumbnail

With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
article thumbnail

How Can Retailers Inspire ‘Thumb-Stopping’ Mobile Shopping?

RTP blog

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150
article thumbnail

Editors Share Their Top Takeaways From RTP Personalization Survey

RTP blog

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150