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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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How Dick’s Sporting Goods Fights Premium Sneaker Diversion with its Mobile App

Retail TouchPoints

The customer-facing mobile app for Dicks Sporting Goods has traveled a long way since its debut in 2021. Walker had a fireside chat with Radar CEO Nick Patrick at the NRF 2025 session, The Future of Geolocation in Retail. Each time [an app user] enters a store, were sending another event to Radar, explained Walker.

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Revolve Group Launches Mobile Fashion Game Alongside LA Holiday Pop-Up

Retail TouchPoints

Millennial and Gen Z-focused fashion retailer Revolve Group is bringing its Revolve and FWRD brand segments to new channels this holiday season, including a pop-up shop at The Grove in Los Angeles and within the new fashion styling game Bellemint. 4, 2025, the retailer will host a holiday shop at The Grove shopping center. 14 to Jan.

Games 278
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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

Retailers have to start understanding Gen Z. Theyre a tough nut to crack for many retailers; particularly those using more traditional approaches to research. Retailers must reflect this diversity in their marketing. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical.

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50 Tests You Should Know for Website Optimization

This guide covers a wide range of topics, including: Use cases from different industries, such as beauty, travel, hospitality, fashion, retail, and nonprofits Multichannel coverage, including desktop homepages, mobile websites, and apps A variety of tests for personalization, CTAs, navigation bars, product images, social proof, sticky banners, pop-ups, (..)

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It’s Time to Embrace Mobile-First Retail

Retail TouchPoints

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.

Mobile 289
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Banner Black Friday Sales Bode Well for Holiday Season

Retail TouchPoints

retail sales (excluding automotive) up 3.4% on Black Friday according to Mastercard SpendingPulse , which measures in-store and online retail sales across all payment types. Salesforce reported that 80% of global traffic came from mobile devices on Black Friday , with mobile devices driving 69% of all orders, up from 68% in 2023.