ROI Revolution

OCTOBER 4, 2017

Retailers can no longer afford to adopt a laissez faire fair mentality when it comes to mobile advertising. Instead, mobile advertising traffic has risen past the level of desktop , but so far appears to be additive. The Rise of Mobile Advertising has Been Relentless. Mobile is nearly at parity with desktop computers.

PPC 60

PPC Mobile eCommerce Search Marketing 60

ROI Revolution

MAY 20, 2020

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144

PPC Mobile B2B Shipping Costs 144

ROI Revolution

JANUARY 13, 2020

You also have a tremendous opportunity to be among one of the few marketers who do have a working model! Activate Mobile Mastery on All Fronts. Mobile drives key clicks and conversions for most, if not all, major brands. Nearly 50% of all retail ecommerce sales will occur through mobile in 2020.

Marketing 174

Marketing Social Media Mobile Consumer 174

Kissmetrics

DECEMBER 13, 2021

Since all marketers go after Google, Bing has lower competition and a market share of 6.79 percent, Bing’s desktop search market has grown by 41.03 Here are the results of checking the mobile-friendliness of my website. percent for desktop searchers. While that may seem low compared to Google’s 86.64

SEO 363

SEO Social Media Recommendation Information 363

Digital Doughnut

JUNE 23, 2023

With more people searching through mobile devices, Google has started showing the mobile version of websites in search results. This means that if your website isn't optimized for mobile, you could be missing out on a great deal of traffic.

Mobile 59

Mobile SEO Search Marketing Technology 59

ROI Revolution

APRIL 12, 2022

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. for mobile. On desktop, 44.6%

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

FEBRUARY 28, 2020

Understanding the state of paid search from all angles will allow your brand to flourish in a booming ecommerce market that is largely driven by paid search initiatives. paid search market grew nearly 18% from 2018 to 2019, reaching an all-time high of $55.2 Mobile vs. Desktop: The Battle Rages On.

Multichannel 99

Multichannel Mobile Search Marketing PPC 99

Kissmetrics

SEPTEMBER 28, 2020

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325

SEO Information Other Web Design 325

Kissmetrics

JANUARY 31, 2022

Paid Search Marketing for E-commerce. Paid search marketing, also called paid ads or search engine marketing, leverages paid ads on platforms like Google or Bing to drive awareness (and later sales.). Here’s how it works: You choose a platform to market on, such as Google Ads.

eCommerce Marketing 263

eCommerce Marketing eCommerce Social Media Marketing 263

Kissmetrics

JUNE 22, 2021

Your readers should be able to access your content on a desktop computer, then continue where they left off using their smartphone or complete their purchases through your mobile app, with absolutely no hassles at all. What does a small mammal have to do with content creation and your marketing strategy? Mobile testing is also crucial.

Marketing 350

Marketing Social Media Blog SEO 350

ChannelAdvisor

APRIL 26, 2017

Hop on board because the mobile carousel just got a lot bigger. . Most recently, we tended to see 15-20 product listing ads (PLAs) when conducting a mobile search on Google. However, while we were doing some searches this week, we found that in some cases, upwards of 30 products are featured.

Mobile 40

Mobile eCommerce Search Marketing Channel 40

Kissmetrics

SEPTEMBER 12, 2020

SEO – Some website builders have tools that allow you to rank better in Google searches. Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes. Things to consider: eCommerce shop – If you plan to sell things online, you need a website builder that allows you to do so.

Merchant Services 363

Merchant Services Payment Services Shopify Shipping Costs 363

Inflow Insights

APRIL 16, 2019

This not only helps to enhance visibility for those high intent searches, but it also helps to boost CTR from the ads. 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers — no surprises there.

eCommerce 156

eCommerce Mobile PPC Other 156

ROI Revolution

MARCH 5, 2025

Note that these stats are for desktop users only, and mobile wasnt shared, which may hint at slower growth there. According to Ribas, Microsofts search and news business grew 21% last year, which matches Microsoft Advertisings reported Q2 2025 growth.

SEO 88

SEO Information Article Other 88

Forrester eCommerce

APRIL 24, 2019

Marketers, agencies, and vendors alike are all excited about this potential voice search future. But have you ever had a voice search experience with an IA like the cartoon below? Let’s be honest: There is a lot of hype around voice assistants (or, as we call them at Forrester, intelligent agents, or IAs).

Marketing 350

Marketing Search Marketing Mobile B2C 350

Inflow Insights

OCTOBER 10, 2019

Site is not optimized for mobile devices. This app was intended to make the site mobile optimized and responsive. To do this, the app added a meta robots tag to the mobile templates which unintentionally blocked Google from indexing them. . Google Search Console alerted us as to the issue, but not the cause. Broken Links.

SEO 110

SEO eCommerce eCommerce Platforms Mobile 110

ROI Revolution

JUNE 17, 2022

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

JULY 3, 2017

Many industry experts have advised that brands should now revisit AdWords, as the search engine results page ( SERP ) has changed dramatically in the past couple of years. 3) Google is “Movin’ On Up” With Mobile. But that was only the beginning of the mobile revolution.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

OCTOBER 14, 2019

66% of this shopping occurred on a mobile phone, which should come as no surprise to marketers who are aware of the massive growth of mobile. This year, we can expect to see mobile (and general online retail) grow even more. Keep Moving With Mobile. Use mobile bid adjustments to target on-the-go shoppers.

Shipping Costs 90

Shipping Costs Mobile Consumer Shipping 90

ESW

MARCH 11, 2019

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. Think about where mobile was in 2010.

eCommerce 113

eCommerce Jewelry SEO Mobile 113

GetElastic

JULY 12, 2019

B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes. Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach target prospects while using social media for their two-way conversation between business.

B2B 138

B2B Social Media PPC Management 138

ROI Revolution

JANUARY 9, 2020

billion by 2021 (which will represent almost 10% of the ad market). There are a few trends we know will dominate 2020, like mobile, digital ecommerce advertising, and artificial intelligence. Marketers and advertisers can utilize paid search on mobile to reach this younger audience. billion this year and $16.7

Social Media 127

Social Media Shipping Costs Mobile Recommendation 127

Lemonstand

AUGUST 30, 2018

From software companies to online versions of brick-and-mortar stores, when it comes to marketing, everyone is headed towards one goal: make sure the channels they are using drive maximal conversion. We at SEMrush decided to explore how exactly search marketing strategies vary across verticals. Rethink Your Device Targeting.

eCommerce 80

eCommerce Electronics Shipping Costs Clothing 80

ROI Revolution

JUNE 22, 2017

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond! The Mobile Phenomenon.

PPC 60

PPC eCommerce Payments Payment Services 60

ROI Revolution

MAY 4, 2020

It uses artificial intelligence and machine learning to navigate this constantly changing market and makes sure that what the consumer is seeing is optimized in the best way for them. This is just one of the many ways that COVID-19 has really thrown marketers for a loop over the past several months. Industry Updates.

eCommerce 97

eCommerce Social Media Games Supplies 97

ROI Revolution

MARCH 12, 2020

Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. At the beginning of 2020, 41% of marketers said they would be increasing their event budgets this year.

eCommerce 204

eCommerce Shipping Costs Social Media Events 204

Kibo

MARCH 29, 2021

Email and search marketing followed. But it wasn’t until mobile shopping and social media surged that retailers realized a more broad-based strategy was needed. Mobile apps and websites developed separately from flagship ecommerce sites.

Merchant Services 118

Merchant Services Order Fulfillment Omnichannel Customer Experience 118

Jumpshot

SEPTEMBER 15, 2016

Our data also indicates that Nike has difficulty converting customers on mobile browsers once they’ve started the checkout process. Nike needs to reassess its path-to-purchase experience on mobile browsers to increase performance and conversions. Here’s a full breakdown of our path-to-purchase analysis of Nike.com. Product View Rate.

Mobile 74

Mobile Apparel Consumer Marketing 74

ROI Revolution

MARCH 11, 2021

That number was even more drastic for mobile revenue in particular, which surged 93% since Q2 2020. This is a mobile-friendly native ad type, so it’s perfect for reaching an audience who is looking to be inspired – an audience of 3 billion consumers , to be exact. Mobile vs. Desktop: The Battle Continues.

eCommerce 78

eCommerce Mobile Consumer Download 78

ROI Revolution

MARCH 2, 2020

Currently, this section most often appears on mobile devices. Testing on mobile devices, we found that these “Popular products” groupings are served most often when shoppers use broad search terms like “plaid shirts” or “basketball shoes.”. It also surfaces on desktop and tablet results pages, just not as often.

Shipping Costs 131

Shipping Costs Recommendation Information Mobile 131

Digital Doughnut

MAY 10, 2022

Whether it's focusing on optimizing your website for mobile-friendliness or understanding SEO performance, the latest SEO trends in 2022 will help you gain results.

SEO 76

SEO Games Mobile Search Marketing 76

Sailthru

JANUARY 5, 2018

Specific omnichannel improvements include better use of weather-triggered ads (with messages relevant to the local weather conditions), ads highlighting inventory at local stores, and strategies such as geo-fencing to trigger communications when a mobile device enters or leaves an area.

Omnichannel 68

Omnichannel eCommerce Internet Retail Search Marketing 68

ROI Revolution

DECEMBER 10, 2019

It’s been a year of tremendous change for digital marketers (as always) as trends like machine learning & artificial intelligence (AI) continue to take off, digital advertising outpaces traditional channels, and mobile growth continues to crush records. To put it simply: Everything has changed.

Blog 88

Blog Marketing SEO Article 88

Inflow Insights

APRIL 3, 2020

By September 2020 , Google will make mobile-first indexing the default for all websites. This means that it’s essential to optimize your mobile website’s design and speed if you want to increase your odds of being discovered at the top of the search engine results pages (SERPs) on any device. Content Audit Strategies. #3:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ROI Revolution

JULY 18, 2019

Just like almost everywhere else, one major trend we’re seeing in paid search is a shift to being mobile-focused. Any brand that doesn’t have a good mobile site is going to struggle to do well with paid search. Therefore, it’s very important to optimize your site for mobile.

PPC 68

PPC Mobile Internet Retail Marketing 68

Inflow Insights

JANUARY 20, 2021

Optimize Your Strategy for Mobile. Our own research has confirmed that mobile shoppers behave differently than desktop shoppers. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop. We start by determining the historic mobile-only ROAS. No surprises there.

eCommerce 78

eCommerce Mobile Online Retail Operations 78

ROI Revolution

SEPTEMBER 27, 2018

The Accelerated Growth of Mobile Revenue. While desktop still dominates overall Google revenue volume, commanding almost double the volume of mobile, that gap is shrinking at an alarming rate. In that same span, mobile has seen an impressive 75% growth trajectory. Since Q1 2017, desktop revenue has only seen roughly 8.5%

Mobile 60

Mobile eCommerce Marketing Retail 60