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The State of Paid Search & PPC Strategy

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

As traveling fears grow and countries like Italy extend travel restrictions , marketing events across the globe are feeling the impact. Additional canceled conferences include Mobile World Congress , South by Southwest , Shoptalk , Shopify Unite , and Google I/O , among many more. Strain on events.

eCommerce 204
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The Best Website Builders (In-Depth Review)

Kissmetrics

Do you want to start a simple blog documenting your travel adventures? Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. SEO – Some website builders have tools that allow you to rank better in Google searches.

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SEO Isn’t the Only Way to Drive Traffic. Here Are 6 Alternative Strategies.

Kissmetrics

Check out what happened to travel blogger Hey Ciara. Many markers are quick to support social or mobile apps over email marketing. To improve click-through rates even further, you also want to optimize your emails for mobile. Here’s an example from SEMrush’s Search Marketing Scoop with David Bain.

SEO 225
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Travel industry updates. The travel industry is seeing some of the biggest hits from COVID-19 as fears and restrictions around travel grow. While some of the statistics are shocking, experts believe once the crisis subsides, the travel industry will recover – starting with local tourism. 3/12 update.

eCommerce 207
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

With consumers spending less on transportation, travel, restaurants, and childcare in light of coronavirus, and strong discounts and ad placements being placed near essential items being sold online, non-essential ecommerce has continued to fare well despite this dip. Travel industry updates. 6/9 update. 3/12 update. Strain on events.

eCommerce 173
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

This points to an overall trend of mobile traffic lacking the boost that desktop traffic has received. Spend is, unsurprisingly, down in many travel-related categories, including cruises, airlines, and lodging. Travel industry updates. Activity on websites specializing in entertainment (Facebook, Netflix, and YouTube) is up.

eCommerce 131