This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The number of worldwide socialmedia users will surpass 3 billion by 2021. That’s where socialmedia audits can help. In this post, I’ll show you how to perform a socialmedia audit in just 30 minutes. How to Prepare Your SocialMedia Audit. SocialMedia Audit: Facebook.
Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Instagram SEO Benefits for Businesses. To start, find the magnifying glass icon on your desktop interface or mobile app. Why Should You Care About Instagram SEO?
At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. On-page SEO and Usability Analysis. Content Organizing.
When we talk about SEO, Google comes to mind for most search engine marketers. Most marketers don’t consider Bing (the second most used search engine) a lucrative channel, but it can be if you’ve optimized your site for Bing SEO. . The Benefits of Bing SEO. The Benefits of Bing SEO. Pay Attention to On-Page SEO.
Local SEO is important. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Name Address Phone.
Every SEO tool is different. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. Here are 13 free chrome extensions that will help you with your SEO. Is the traffic coming from search engines, socialmedia, referral sources, or even direct traffic to the site? So here goes.
As you can see from the screenshot above, I’ve driven 30 million visitors to my website from SEO. I know that sounds contradictory because if you are an SEO, why wouldn’t you obsess about traffic, right? For example, during one quarter in 2017, my SEO traffic went up 39.52%, but my revenue from SEO went up only 4.29%.
After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.
It’s simple enough: with SEO for e-commerce. What Is SEO for E-Commerce? SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. In other words, SEO for e-commerce concentrates on optimizing your site, which makes it easier to get leads and conversions. Backlink Data.
You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a leak in your SEO strategy. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. How to Do Quarterly SEO Planning.
Are you interested in using SEO to build your brand ? Or do you want to use SEO to get more leads and sales? I wanted to break down how you can get a crash course in SEO. Today we are going to examine 10 guides and 5 courses that you can rely on to improve your SEO knowledge. 8 SEO Guides. Let’s get started!
Add in the number of sales made exclusively on mobile devices and the importance of mobile optimization becomes unavoidable. The challenge for many businesses, however, is developing a mobile eCommerce strategy that makes sense for them. Mobile eCommerce Trends To Look Out For. Offer Native Mobile eCommerce Checkouts.
This is the most complete guide to ecommerce SEO on the web – period. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Instead, we rely on socialmedia or paid ads. Part 4: On-Page SEO.
Is your company tapping into its local customers through B2B local SEO? The answer is deceptively simple: optimize your local search engine optimization (SEO) strategy. Let’s dive into critical areas and explore the best ways to enhance your B2B local SEO strategy. What is B2B Local SEO?
On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices. This article details ten SEO best practices that can improve your Wix website rankings. Then there’s the Wix SEO tool. 10 Best Practices for Wix SEO.
Organic search and online store SEO fall under the owned portion of this acronym and offer long-term benefits for both new and legacy stores. Online Store SEO Tips. Optimize for Mobile Users. Page optimization and keyword research are arguably some of the strongest SEO tactics available. Mobile & User Optimization.
Google recently made a change to mobile search results. It’s called continuous scrolling, and while it’s a minor tweak to the SERPs, it might have an impact on your SEO. You always hear marketers talking about the distinction between page one and page two in SEO. This is currently limited to mobile searches in the U.S.
Google is just a part of the SEO puzzle. But,” you think, “isn’t SEO the same no matter what search engine you’re dealing with?”. Let’s say you’ve built your entire SEO strategy on Google and Google alone. But there are also a few ways to adjust your SEO strategy to rank well in the DuckDuckGo search engine.
There’s been a 500 percent increase in “near me” mobile searches and a 900 percent increase in “near me today/tonight” searches. ” Businesses that rely on local SEO companies dominate these micro moments in the long run. .” 6 of the Best Local SEO companies.
Statista says 52 percent of global internet traffic is mobile. A third of all mobile searches on Google are local. Microsoft says the same thing — 53 percent of mobile searches on Bing have local intent. . Then we see data showing that local searches are growing 50 percent faster than mobile search. Agency focus.
New Content Types & SEO. Mobile Optimization. SocialMedia Advertising, Campaigns & Retargeting. How to Use Local Marketing to Sell More : From local SEO to localized merchandising and everything in-between, here’s a step-by-step guide to get more locals to your site. New Content Types + SEO.
Even so, no online business can afford to forget the importance of SEO. Technical Shopware SEO Considerations Technical SEO improves user experience. You also need your site to be mobile-friendly. On-Page Shopware SEO Considerations The right keywords tell Google and your customers what you're offering.
There’s no doubt that this feature makes our lives easier, especially when using Google Search on mobile devices. How Can You Use Google Autocomplete for SEO? Then, use an SEO tool like Ubersuggest , Ahrefs, or Moz Pro to analyze those keywords and identify ones that are worth going after. Uncover Key Words for Local SEO.
In fact, the people who lose are the people who think that SEO is just that simple. Putting in a ton of SEO work and landing even on page two doesn’t just hurt your ego, it hurts your pocketbook. Here’s the thing: marketers make a lot of SEO mistakes and those mistakes kill their rankings. Of course, you don’t want them to.
I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.
Mobile is a big part of that and so are socialmedia and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Tighten Up Your SEO. The first thing you need to do is analyze your current SEO situation. Of course, mine is just one of many SEO tools.
Meta tags are the foundation of SEO , and the first thing you’ll find yourself setting up when building a web page. This is why so many online marketers are so focused on getting SEO right. Organic search traffic is the holy grail of SEO, so it can’t be ignored. Without meta tags, you can’t reach readers organically.
Many times, marketers focus their SEO efforts entirely on discoverability. Instead of focusing all your efforts on creating local SEO content to bag that top spot, you need to understand what turns searchers into readers, and readers into customers, through first improving your organic click-through rate (CTR). Use Descriptive URLs.
Marketers with industry experience know how to develop a paid socialmedia strategy, which keywords to choose, and how to write magnetic content that converts. This program covers everything from socialmedia marketing to website optimization. Then, the courses cover mobile marketing and paid search. Cost: Free!
SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. From SEO to PPC, apps to AR, there are loads of marketing strategies to explore. This could be a socialmedia platform you want to pay particular attention to; it could be Google; it could even be a custom app.
Mobile is taking over. As mobile shopping becomes increasingly prevalent, images will only become more important. Use Open Graph to show the right image on socialmedia. Images help a customer ascertain the quality and details of a product better than any description.
If you get your site's technical SEO wrong, everything else goes down the drain. In one study, 59 percent of SEO buffs named technical on-site optimization as their most effective SEO strategy. You’ll probably agree: You must understand what technical SEO is and how you can get it right. What Is Technical SEO?
Mobile-friendliness: Google uses the mobile version of your website for ranking and indexing, which means “mobile-friendliness” is a ranking factor. This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. Irrelevant links may be affected. Google Penguin.
mobile and iOS v. Influencer Marketing & SocialMedia Engagement. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2017, 47% of orders were from Desktop devices while 53% were from Mobile devices –– almost the exact inverse!
How can you make sure that you get a good ROI from SEO ? In this post, you’ll get a checklist of proven SEO best practices for eCommerce sites. Why This eCommerce SEO Checklist Leads to Sales. We routinely utilize the SEO tactics in this checklist for our clients. Talk to an eCommerce SEO expert.
We do everything on our phones these days, from shopping to browsing socialmedia and managing our businesses. If you’re trying to optimize your mobile app , I’m sure you’ve already tinkered with the layout, fonts, copy, and more, but there’s one thing you probably haven’t…. Mobile deep linking. Let’s dive in.
On top of that, Amazon is the largest e-commerce site in the world and SEOs are doing Amazon SEO and Amazon ads… so why not have access to keyword research there, too? Also, what’s interesting is that you can see data on whether a keyword is searched more on mobile or desktop devices and the breakdown. But wait, there is more….
Even with the challenges facing e-commerce like limited or duplicate content, high competition, and common SEO errors , there’s plenty of ways to get noticed by the search engines. For mobile, 1-2 seconds is ideal. Inbound links are a vital component of SEO and can increase your website’s ranking on search engines.
The key factor in the “great SEO game” is how well you optimize your site. When you ask yourself how to improve your website, the first thing that should come to mind is SEO optimization. Luckily, SEO is not. First, you have to develop a strong understanding of technical SEO and how it works. That’s the dream, right?
Since the socialmedia platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a socialmedia network. 5 SocialMedia Platforms That Replace Google Plus for Local Businesses.
From Google Shopping ads to socialmedia advertising, Groove is here to help you increase ROI and improve overall conversion. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. Target mobile devices. Target Mobile Devices.
Are your designs Mobile Responsive? Do you offer Mobile Optimized Checkout out-of-the-box? How much of the store administration can be done from a mobile device? Is mobile optimized, single-page checkout supported? Can users pay in browser and on mobile with Apple Pay? Are Email Templates mobile responsive?
Establish a socialmedia branding strategy. Use paid media to increase reach. Use paid search and SEO. Optimize your store for mobile. Try changing the goal to something like, "optimize our SEO strategy to increase organic revenue by 20% by December 31st." E stablish A Social M e dia Branding Strat e gy.
Other examples include socialmedia, programmatic, and Amazon, each with their own set of quirks and best practices. While they focus on other aspects of digital marketing like SEO and email marketing , PPC is a huge part of what they do. Mobile optimization. million mobilesocialmedia users across the globe.
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content