Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

FastSpring

JANUARY 9, 2025

In this episode of Growth Stage, we interview gaming D2C and creator marketing expert Justin Sacks of Nexus about his thoughts on: What winning strategies AAA and AA publishers use for D2C in mobile. Why these strategies actually can result in >50% revenue coming from D2C. David Vogelpohl (FastSpring) (05:45) Excellent.

Payments 164

Payments Games Mobile Merchant Services 164

Retail TouchPoints

NOVEMBER 12, 2024

Three standout examples demonstrate the versatility and potential of this technology: Ikea tackles the challenge of checking out large furniture items with a QR-based mobile checkout option. The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz.

Gifts 275

Gifts Magazine Information Social Media 275

Retail TouchPoints

NOVEMBER 26, 2024

Nearly a quarter (24%) of consumers say that a consistent digital experience across a brand’s website, mobile app, etc. Consumers purchase from a variety of channels and while email remains a primary channel for driving consumer purchases, SMS, social media platforms and mobile apps also drive substantial numbers of sales, too.

Consumer 290

Consumer Channel Social Media Mobile 290

Retail TouchPoints

JANUARY 13, 2025

The ability to generate creative faster and at scale enabled the brand to improve its marketing reach and impact across different channels, from social media and beyond. Martin also offered the example of Lowes to showcase how retailers can harness the power of digital twins to support agility, efficiency and speed to market.

Supplies 290

Supplies Improvements Social Media Operations 290

Retail TouchPoints

NOVEMBER 2, 2021

Enter: mobile marketing. Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Map Customer Journeys for Data-Driven Mobile Marketing. Key Takeaways.

Point of Sale 299

Point of Sale Mobile Marketing Customer 299

Retail TouchPoints

DECEMBER 17, 2024

. ‘Love Stories by David’s’ to Anchor Pearl Media Offerings Image courtesy David’s Bridal Founded in 2016, Love Stories TV boasts more than 20 million viewers for its library of over 30,000 videos across content platforms including social media, YouTube, podcasts, linear TV and video on-demand.

Social Media 246

Social Media Gifts Consumer Retail 246

Retail TouchPoints

OCTOBER 29, 2024

As holiday bargain hunters flock to crowded malls and equally crowded online platforms, retailers will battle for visibility in inboxes, on social media and across the web. Social media Social media platforms, once the golden ticket for D2C brands, also have become oversaturated.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

NOVEMBER 27, 2024

The Jill Martin Peacock special is part of Macy’s larger Parade of Deals campaign, which features daily exclusive offers from top brands and also is being promoted across social media with the help of the retailer’s slate of influencer partners.

Toys 277

Toys Gifts Social Media Fashion 277

Retail TouchPoints

FEBRUARY 23, 2022

10 years ago, not many business owners expected to have to manage their social media profiles, yet here we are. Today, no matter the size of your business, you need a social media expert driving your digital growth. Expect the need for a crypto manager. The same will eventually be true for cryptocurrency.

Payment Services 360

Payment Services Cryptocurrencies Social Media Telecommunications 360

Retail TouchPoints

MAY 27, 2024

Make sure your mobile customer experience is optimized. With 64% of online shoppers completing at least half of their customer service on mobile devices, a mobile-first experience is mandated. Given all the talk of texting and social media use, I expected more adoption on the customer service front.

Customer 285

Customer Live Chat Social Media eCommerce 285

Retail TouchPoints

MARCH 27, 2023

Half Price Books has partnered with Reveal Mobile to utilize its geofencing and digital campaign measurement platform to optimize its marketing efforts. ” The partnership with Reveal Mobile is similar to Half Price Books’ approach to growth. . ” .

Books 317

Books Customer Retention Social Media Mobile 317

Retail TouchPoints

NOVEMBER 8, 2024

The Sune app provides a video-driven, mobile-first shopping experience where shoppers can discover, browse and buy items from artisans who offer everything from home décor to jewelry and skincare. “An An app is a very difficult way to launch a commerce business, by the way,” Beitler admitted.

Shopping Carts 298

Shopping Carts Payment Services Jewelry Consumer 298

RETAIL MANAGEMENT SOFTWARE

JANUARY 8, 2025

Offer multiple communication channels for customer support, including phone, chat, email, and social media. How to Implement: Integrate AI-driven recommendation engines on your website or mobile app to suggest products based on customer preferences and past purchases.

Customer Retention 111

Customer Retention Customer Social Media Retail 111

Retail TouchPoints

APRIL 28, 2023

During this time, as a “lean and mean” team, “We didn’t really have social media, we didn’t do any marketing,” Wells explained. “We When he returned to True Religion as creative director in late 2019, social media and the creator economy had reached a critical inflection point.

Social Media 278

Social Media Mobile Fashion Consumer 278

Retail TouchPoints

DECEMBER 17, 2024

Yahoo Mail just rolled out a number of updates in its mobile app aimed at making it easier for users to track their purchases as well as stay on top of promotions and offers from their favorite brands, all from their email. BTW, Gmail also will help you track your packages.)

Merchant Services 289

Merchant Services Consumer Social Media Retail 289

Retail TouchPoints

JUNE 9, 2022

The interactive mobile experience uses augmented reality to help customers visualize how a pair of shoes will look on them from every angle, which can better inform purchasing decisions. Amazon Fashion has launched a new virtual try-on feature for shoes. The new feature is currently available to customers in the U.S.

Fashion 312

Fashion Social Media Mobile Customer 312

Retail TouchPoints

MAY 12, 2023

Consumer behaviors today are more nuanced than that, with younger generations especially engaging with a “blended and inter-dependent tapestry of entertainment” that includes streaming video, social media, music and gaming as well as traditional television and movies.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

SEPTEMBER 16, 2021

The questions now are twofold: At what point will the ability to buy products and services on social platforms become so frictionless and ubiquitous that every new feature update is no longer noteworthy? and What do retailers, brands and social media platforms have to do to get there? Many [social] purchases are very organic.

Consumer 312

Consumer Social Media Retail Multi-channel 312

Kissmetrics

MAY 27, 2021

Other issues like mobile optimizations, duplicate content, and site security can cause search engines to rank your site lower. These include: mobile optimization page load speed link health duplicate content schemas crawl errors image issues site security URL structure 404 pages 301 redirects canonical tags XML sitemaps site architecture.

SEO 363

SEO Social Media Mobile Improvements 363

Kissmetrics

JANUARY 6, 2021

Where do SEO and social media intersect? My desktop loading time is one second and my mobile loading time is two seconds. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.

SEO 363

SEO Social Media Blog B2C 363

Kissmetrics

DECEMBER 24, 2020

To start, find the magnifying glass icon on your desktop interface or mobile app. Search engines like Google search all websites, including social media platforms. That means that when people are searching for the kinds of things you are posting about, Google may crawl your social media pages too and pull results from there.

SEO 363

SEO Social Media Other Improvements 363

Retail TouchPoints

MARCH 14, 2025

They do this by hosting on-campus engagements, participating in strategic social media initiatives, attending LVMH events and more. It helps us identify future leaders, enhances internal mobility, builds a pipeline of qualified candidates for internships and full-time positions and fosters a sense of community around the LVMH brand.

Arts 213

Arts Social Media Supplies Customer Experience 213

Retail TouchPoints

FEBRUARY 3, 2023

Be mobile-friendly. The majority (59%) of shoppers say that being able to shop on mobile is important when deciding which brand or retailer to buy from, and mobile sales drove almost half (44%) of all online shopping revenue this holiday season. Social media touch points are a big piece of the customer journey.

Payments 286

Payments Merchant Services Payment Services Shipping Costs 286

Kissmetrics

DECEMBER 16, 2021

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. Besides social media platforms, group discussions are held on websites like Reddit and Tumblr. Stay Active on Social Media. There are 3.78

Small Business Retail 360

Small Business Retail Marketing Social Media SEO 360

Retail TouchPoints

MAY 14, 2024

It also features Amazon’s “Shop the Show” technology, through which customers can browse, shop and engage with the content on their TV screen via their mobile device. However, Amazon’s shift from a social media-style setting back into television is a sign of the preferences of U.S.

Social Media 330

Social Media eCommerce Channel Events 330

Kissmetrics

FEBRUARY 3, 2021

Here’s the top seven things that are killing your ranking: duplicate content not having a Google My Business page disregarding social signals failing to create consistent content ignoring mobile-friendliness your site isn’t indexed slow site speed. Ranking Mistake #3: You’re Not Leveraging Social Signals. No problem.

SEO 336

SEO Social Media Mobile Blog 336

Retail TouchPoints

JANUARY 4, 2024

Other key data points for holiday 2023: Mobile commerce overtook desktop, clocking 51.1% Mobile shopping was highest on Christmas Day, when it drove 63% of online sales; Curbside pickup remained popular, used for 18.4% of online sales, up from 47% in 2022. of online orders (among retailers offering the service) and peaking on Dec.

Social Media 264

Social Media Payments Payment Services Toys 264

Kissmetrics

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. How long does it take you to plan, shoot, edit, upload, and write a caption for a single post on social media? Social media is all about visuals.

Social Media 321

Social Media Mobile Arts Recommendation 321

Retail TouchPoints

FEBRUARY 26, 2025

This next, more expansive version of omnichannel (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and automated delivery to virtual try-on and in-platform buying (whether that platform be social media, television, a gaming environment or something else entirely).

Games 173

Games Retail Social Media Arts 173

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. They expect you to know when they’re engaging with you in a store, online, mobile or in the metaverse. Social Media Creates a Blueprint for Future Innovation.

Social Media 278

Social Media Channel Technology Customer 278

Retail TouchPoints

JUNE 22, 2022

The average bounce rate for social media, nearly 50%, is normally two to three times higher than for other sources. Social media does all of this for the user, creating a dopamine boost. Tailor site interactions for mobile. Improving Your UX to Boost Advertising ROI.

Social Media 278

Social Media eCommerce Mobile Technology 278

Kissmetrics

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Mobile apps and e-commerce stores are big business. billion people use social media apps, and 77 percent of internet users ages 16-64 buy something online each month. Next, social media is another problem. Low-Code Websites.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Groove

JUNE 11, 2020

From Google Shopping ads to social media advertising, Groove is here to help you increase ROI and improve overall conversion. If you want to improve your paid media conversion rate, follow these 8 PPC tips convert searchers into customers: Know your demand curve. Target mobile devices. Target Mobile Devices.

PPC 369

PPC eCommerce Mobile Mobile eCommerce 369

Kissmetrics

SEPTEMBER 17, 2021

Log in to your Mobile Money account and click on “Chatbot” and then “Chat starters” on the top bar. Creator Studio even has a calendar view so you can see all the content published and scheduled to publish, which is awesome for social media teams. Specify the social media platform. Create a new Drip Campaign.

Marketing 359

Marketing Social Media Customer Loyalty Other 359

Retail TouchPoints

SEPTEMBER 16, 2024

With social media expected to drive a large portion of shopping research and conversion this holiday season, Meta has unveiled a slate of new advertising tools to help brands connect with consumers on its platforms.

Social Media 279

Social Media Travel Mobile Events 279