ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

Kissmetrics

APRIL 4, 2018

Maybe you do, maybe you don’t, because social media platforms come and go faster than most of us can keep up. According to a recent study of social media in the United States, most people use an average of three of the top eight platforms. What is Vero Social Media? It’s true social.

Social Media 229

Social Media Download Books Subscription 229

ROI Revolution

NOVEMBER 16, 2020

Through the use of brand lift studies, Snapchat shared that brand metrics improve notably when a consumer’s first impression is a Commercial. With the knowledge that 78% of online purchases are happening on mobile , Instagram continues to refine its focus as a powerful mobile shopping driver. Learn more here.

Social Media 78

Social Media Mobile Recommendation Online Retail 78

Bryan Eisenberg

APRIL 4, 2016

Social Media has become a key component to the success of many businesses. According to 5 Trends That Will Change How Companies Use Social Media , nine out of ten businesses are active on social media and 80% have a dedicated social media team.

Social Media 203

Social Media White Paper Channel Conversion Optimization 203

ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

Retail TouchPoints

AUGUST 28, 2024

In fact, more than one-third of the world’s population already regularly spends time playing video games, whether it be via traditional console games like Call of Duty , in virtual environments like Roblox and Fortnite , playing mobile games like Candy Crush or Wordle or simply watching other gamers play on platforms like Twitch.

Games 258

Games Social Media Consumer Mobile 258

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 312

Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

NOVEMBER 14, 2023

The 2023 American Express Shop Small Impact Study reveals that most consumers (78%) believe that small businesses are “essential to their community.” Starting today, mobile shoppers also can engage with the AR experience here. Additionally, American Express is rewarding consumers who decide to shop small online and in person.

Small Business Retail 296

Small Business Retail Social Media Outdoor Consumer 296

Retail TouchPoints

SEPTEMBER 9, 2024

A recent study revealed a staggering statistic: 87% of retailers plan to implement gamification within the next five years. One popular approach is the development of a mobile app. Ultimately, gamification fundamentally improves the shopping experience, transforming it from a chore into a source of entertainment and satisfaction.

Customer 263

Customer Retail Social Media Games 263

Retail TouchPoints

MAY 12, 2023

If the findings of Deloitte ’s 17th annual Digital Media Trends report are any indication, TikTok Killed the Television Star could be on the horizon. Across all generations, a majority say they watch UGC videos on social media. Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ?

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

MAY 14, 2024

In fact, a study commissioned by real-time engagement platform Agora found that 61% of respondents under the age of 55 are interested in livestream shopping experiences, with the ability to interact with brands and sellers in real time driving that interest.

Social Media 330

Social Media eCommerce Channel Events 330

RTP blog

NOVEMBER 4, 2019

By Samir Addamine, FollowAnalytics If you’re going to succeed in e-Commerce, you need a mobile app — that’s a fact. And what’s more convenient than a mobile app that allows you to browse products, check prices and purchase goods no matter where you are?

eCommerce 150

eCommerce Mobile Download Social Media 150

Groove

AUGUST 8, 2024

A study by Baymard shows that 6% of users abandoned their shopping carts because the site did not offer enough payment options. Match Your Social Ads to Your Email Creative To increase conversions and customer awareness of your brand, match your social media ads to the automated emails that you’re sending to your targeted email list.

Payment Services 195

Payment Services Payments Social Media eCommerce 195

GetElastic

FEBRUARY 8, 2019

It’s projected that by 2021, mobile will account for 54% of total ecommerce sales. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? 6 ways to optimize mobile commerce: 1.

Mobile 167

Mobile Web Design Omnichannel Shipping Costs 167

Retail TouchPoints

AUGUST 26, 2024

And the importance of creating streamlined and consistent brand experiences is not to be underestimated, either: 75% of consumers say that regardless of the marketing channel they use to engage with a brand or retailer (website, in-store, email, social media) they expect to get the same experience across all digital touch points.

Information 264

Information Social Media Omnichannel Consumer 264

Retail TouchPoints

AUGUST 30, 2023

This annual study of commerce trends benchmarks how 120 retailers and brands perform against more than 200 criteria across web, mobile, in-store and cross-channel experiences. Social influence continues to show opportunities as U.S. consumers spend more money on Tik Tok than any other social platform.

Shipping Costs 262

Shipping Costs Improvements Live Chat Retail 262

Smile.io

APRIL 15, 2024

A refreshed mobile app experience As a brand that relies heavily on its brick-and-mortar retail locations, PetSmart needs to provide an optimized omnichannel customer experience. That’s where a mobile app is so valuable.    Poor use of social proof and user-generated content like social media posts and reviews. 

Social Media 82

Social Media POS Gifts Shopify 82

Korona

NOVEMBER 3, 2022

Social media is one of the most important online consumer markets for eCommerce ventures. In the age of social media, shoppers are constantly connected online. Social selling offers you a unique opportunity to influence buyers. What is social selling? The best platforms to use to sell on social media.

Social Media 52

Social Media eCommerce Merchant Services Payment Services 52

Retail TouchPoints

MARCH 9, 2023

We’ve done a lot of brand studies and our brand image with Gen Z is very, very strong, so we don’t have an issue with brand image,” said Hawkins in an interview with Retail TouchPoints. “We This is the piece that gets me excited, because our customer lives on social media ,” said Hawkins. “We

Omnichannel 279

Omnichannel Social Media Mobile Channel 279

Retail TouchPoints

JUNE 10, 2022

Those younger generations are very eager and willing to spend their money digitally through online platforms and social media. They expect you to know when they’re engaging with you in a store, online, mobile or in the metaverse. Social Media Creates a Blueprint for Future Innovation.

Social Media 278

Social Media Channel Technology Customer 278

Retail TouchPoints

JULY 10, 2024

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically. At the same time, these platforms also directly influence consumer perceptions.

Retail 261

Retail Social Media Point of Sale Information 261

BigCommerce

OCTOBER 26, 2017

More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. billion global social media users in 2017, equaling 37% penetration. billion global mobile users in 2017, equaling 66% penetration. The numbers are hard to ignore: 3.77

Social Media 413

Social Media eCommerce Mobile Consumer 413

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

Social Media 299

Social Media Multi-channel Consumer Comparison Shopping 299

Ecommerce Platforms

DECEMBER 15, 2022

TikTok has quickly emerged as one of the most popular apps of all time in the social media space. Almost without warning, this social sensation captured the hearts and minds of a generation, by allowing them to share videos quickly and easily with their peers. What is TikTok? An Introduction. It took Instagram a total of 7.7

Social Media 197

Social Media Download Channel Marketing 197

Retail TouchPoints

DECEMBER 13, 2023

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. However, it’s crucial that these moments align organically with the retailer’s values and environments.

Retail 312

Retail Customer Loyalty Social Media POS 312

ROI Revolution

APRIL 12, 2022

Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. for mobile.

Marketing 172

Marketing Social Media White Paper SEO 172

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. Optimize your store for mobile. even if more than one person on your team posts on social media. For example, a large.zip file is inappropriate for mobile shoppers and will contribute to slower page load times.

eCommerce 207

eCommerce Social Media SEO Mobile 207

GetElastic

APRIL 11, 2023

This approach also enables businesses to provide a more seamless and consistent experience across multiple channels, from desktop to mobile to social media. According to a study , over $1.65 billion in financing has been obtained for headless commerce in 2020 and 2021 alone.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Retail TouchPoints

SEPTEMBER 6, 2022

Their preferences and values are making it more convenient and spontaneous…more interwoven with social media…and in some cases, more like a game. At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study.

Merchant Services 306

Merchant Services Payment Services Omnichannel Financial Services 306

Retail TouchPoints

JULY 20, 2022

The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. These key investments and opportunities include: Mobile experience. Loyalty programs.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Kissmetrics

AUGUST 18, 2020

Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. They prove it by showcasing numerous case studies outlining their results. You can also look at their published case studies in different industries to see the types of results they produce for their clients.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. In a study by Stackla, 90 percent of consumers say authenticity is an important factor when deciding which brands to support. That’s not all. It’s simple.

Social Media 321

Social Media Arts Mobile Recommendation 321

Kissmetrics

FEBRUARY 19, 2021

Sure, there’s value in studying short-term data for day-to-day business planning, but don’t neglect your trend forecasting. We’re spending more on social media and digital marketing than before. Mobile apps and e-commerce stores are big business. Next, social media is another problem. Low-Code Websites.

Social Media 361

Social Media Payment Services eCommerce Multichannel 361

Retail TouchPoints

FEBRUARY 25, 2022

A recent study found that 68% of Gen Z shoppers planned to use non-traditional channels for Black Friday and Christmas shopping, with Instagram (47%) taking the lead as a holiday shopping platform. Similarly, 46% of Americans think they are better because they can interact and socialize with their friends more easily while shopping.

Social Media 306

Social Media Retail Channel Events 306

Sailthru

JULY 14, 2023

Gen X grew up shopping in the mall, but nowadays could never live without their smartphones, the convenience of mobile shopping, and the power of user-generated content and product reviews. Similar to other age groups we studied, Gen Xers use their mobile phones to research products they are interested in while in the physical store.

Marketing 78

Marketing Social Media Mobile Consumer 78

Sailthru

JULY 14, 2023

Gen X grew up shopping in the mall, but nowadays could never live without their smartphones, the convenience of mobile shopping and the power of user-generated content and product reviews. Similar to other age groups we studied, Gen Xers use their mobile phones to research products they are interested in while in the physical store.

Marketing 78

Marketing Social Media Mobile Consumer 78

Retail TouchPoints

JULY 23, 2021

In 2020, TechJury saw that the mobile market share worldwide was 52.1%, and 40% of people using the internet were searching from a smartphone. This is reason enough for fashion retailers to create a mobile-optimized shopping experience! Connecting your website to your social media platforms is an effective tactic.

Fashion 264

Fashion eCommerce eCommerce Platforms Social Media 264