ROI Revolution

JUNE 27, 2022

The social media advertising landscape has experienced major transformations during its lifetime – especially since the onset of the COVID-19 pandemic. With a variety of noteworthy social media trends swirling around in the ecosystem, finding your footing can be a challenge. The State of Social Media.

Social Media 78

Social Media Marketing B2B Download 78

ROI Revolution

APRIL 10, 2023

Social media and search engine optimization (SEO) are two vital building blocks for any successful online marketing plan. But have you ever wondered what role an email marketing strategy can play in strengthening your social media and SEO efforts?

Social Media 78

Social Media SEO Marketing Multi-channel 78

Retail TouchPoints

MAY 2, 2024

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

Customer Retention 247

Customer Retention Payment Services Gifts Marketing 247

Retail TouchPoints

SEPTEMBER 25, 2024

Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% share) which includes social media influencers, at 7% to 10%. Throughout 2024, Adobe’s data showed that influencers are converting shoppers 10X more than general social media activity. Adobe expects U.S. 31), representing 8.4%

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Social Media Sporting Goods Consumer Electronics 216

Retail TouchPoints

JUNE 11, 2020

Forrester conducted three online surveys for the report. Two surveys in March included one of buyers — 640 adult consumers and B2B buyers who make business purchases online — and a second survey of 320 executives overseeing digital campaigns, online experiences and/or e-Commerce programs and technology purchases.

eCommerce 147

eCommerce B2B B2C Toys 147

Retail TouchPoints

SEPTEMBER 27, 2023

Indeed, the study — which over a one-week period in May 2023 surveyed 779 adults who had purchased a product or service from a new-to-them brand within the previous six months — made clear that shopping is now an ongoing part of daily life for most consumers, rather than an occasional, or often even intentional, behavior.

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Social Media Multi-channel Consumer Comparison Shopping 287

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

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Mobile eCommerce Retail Shopping Carts 150

Retail TouchPoints

JUNE 10, 2022

More than two-thirds of shoppers overall are already familiar with the metaverse, but the percentages for each generation vary widely, according to KPMG’s Go boldly, not blindly, into the metaverse Consumer Pulse Survey. They expect you to know when they’re engaging with you in a store, online, mobile or in the metaverse.

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Social Media Channel Technology Customer 255

Retail TouchPoints

DECEMBER 13, 2023

This is crucial considering a recent Publicis Sapient report on customer loyalty , based on a survey of over 8,000 consumers across six countries, revealed that 52% of global consumers report having slight to no brand loyalty overall. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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Retail Customer Loyalty Social Media POS 307

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Hostetler is a product marketing manager focused on Retail and Consumer Goods, with a background in email and mobile messaging. Click here to register to attend the Aug. 12 webinar.

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Webinar Consumer Marketing Consumer Goods 206

Retail TouchPoints

NOVEMBER 12, 2024

Recent Uniqode survey data reveals surprising trends in consumer attitudes towards QR codes: Virtual try-on potential : 40% of respondents showed high interest in using QR codes for virtual try-ons or product visualization. The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz.

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Gifts Magazine Information Social Media 222

lateshipment

AUGUST 31, 2023

Gen Z vs the Millennials vs the Gen X An average working-age person consumes social media 2 ½ hours per day. They depend on social media platforms to get gift ideas and this generation embraces the ‘Buy Now, Pay Later’ payment model. Social Commerce: Scroll, Tap, Shop Social media is the new search engine.

Consumer 130

Consumer eCommerce Social Media Payment Services 130

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. On desktop, 44.6%

Marketing 172

Marketing Social Media White Paper SEO 172

BigCommerce

OCTOBER 26, 2017

More than ever, internet use, dominated by social media, is enabling how consumers research, discover, and share products. billion global social media users in 2017, equaling 37% penetration. billion global mobile users in 2017, equaling 66% penetration. The numbers are hard to ignore: 3.77

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Social Media eCommerce Mobile Consumer 413

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

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Mobile Shipping Costs eCommerce Gifts 282

Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

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Mobile Operations Consumer Shopify 225

Retail TouchPoints

AUGUST 28, 2024

In fact, more than one-third of the world’s population already regularly spends time playing video games, whether it be via traditional console games like Call of Duty , in virtual environments like Roblox and Fortnite , playing mobile games like Candy Crush or Wordle or simply watching other gamers play on platforms like Twitch.

Games 190

Games Social Media Consumer Mobile 190

Retail TouchPoints

APRIL 3, 2023

households own a pet, according to the APPA National Pet Owners Survey. Consumers spending more on their “fur babies” presents a big opportunity for brands like Myos Pet , which provides canine supplements crafted with Fortetropin® that are clinically proven to build muscle for better mobility and vitality. More than 66% of U.S.

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Payment Services Social Media Subscription Channel 210

Retail TouchPoints

JULY 10, 2024

At Dyer Brown our approach, regardless of typology, emphasizes pre-design investigation: combining market research and surveys with collaborative stakeholder visioning sessions produces critical data that will inform the design process. It’s not just about avoiding potential pitfalls.

Retail 213

Retail Social Media Point of Sale Information 213

BigCommerce

SEPTEMBER 5, 2018

consumers, with 64% of survey respondents indicating that their primary motivation for shopping on the day after Black Friday was to support their local community. To get a jump on the holiday weekend, you should remind people about the event in advance using: Social media ads. Tag your social media efforts.

Small Business Retail 399

Small Business Retail Social Media Shipping Costs Mobile 399

Elsner

APRIL 23, 2020

That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 From the above figures, it is clear that eCommerce mobile apps are a huge success. . Let’s dive in.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. Optimize your store for mobile. even if more than one person on your team posts on social media. For example, a large.zip file is inappropriate for mobile shoppers and will contribute to slower page load times.

eCommerce 207

eCommerce Social Media SEO Mobile 207

Kissmetrics

JANUARY 12, 2021

Since the social media platform closed its doors in 2019 , consumers have been looking for another option to match the features, traffic, and SEO benefits. Google Plus was Google’s fourth attempt at building a social media network. 5 Social Media Platforms That Replace Google Plus for Local Businesses.

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Social Media eCommerce SEO Information 254

Retail TouchPoints

JANUARY 24, 2024

Implementing these tools ensures consistent communication across channels and provides a comprehensive view of customer interactions, whether they occur online, via mobile apps or in person. Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals.

B2B 220

B2B eCommerce BigCommerce Omnichannel 220

Retail TouchPoints

NOVEMBER 10, 2020

The pandemic’s impact on shopping habits isn’t abating: 66% of respondents will prefer home delivery over other fulfillment methods, according to a survey by Oracle. Social and Mobile Should be Top of Mind to Win Ecommerce. One key is leveraging social media to its fullest. year-over-year.

Shipping Costs 246

Shipping Costs Social Media Gifts Shipping 246

Retail TouchPoints

DECEMBER 18, 2023

Animals Around the Globe also plans to build a mobile app that will forge even closer connections with users and unlocking a potential new sales channel. We’re doing different media now; in fact we’re developing into more of a full-blown media company. In March 2023 both Jan and I left our other jobs to do this full-time.

Consumer 204

Consumer Social Media Article Apparel 204

GetElastic

APRIL 11, 2019

Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn’t waste your time and allocate a budget on mobile app development for your online store. In this article, we will list the main trends and benefits your mobile commerce (m-commerce) app should keep up with.

Mobile 147

Mobile eCommerce Merchant Services Payment Services 147

Retail TouchPoints

DECEMBER 20, 2023

The retailer has built, tested and optimized mobile-based technology to help associates feel equipped, informed and connected to serve customers across all channels. Additionally, we will see retailers and their RMNs offer distinct opportunities for in-store activation via mobile and in-store technology like digital screens.

Retail 229

Retail Supplies Merchant Services Social Media 229

Retail TouchPoints

SEPTEMBER 20, 2022

Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Conversations around the DTC revolution of the past decade often focused on how challenger brands utilized digital — specifically social media — to identify new customers.

Omnichannel 254

Omnichannel Marketing Social Media Channel 254

Retail TouchPoints

MAY 12, 2021

To gather insights as part of the Post Occupancy Evaluation process, T&C and the Building Performance team at Cushing Terrell developed and distributed a survey to T&C’s customer base across their six store locations. What We Learned. Curbside pickup was accelerated and launched within eight weeks after the pandemic began.

Social Media 212

Social Media Improvements Information Technology 212

Smile.io

SEPTEMBER 26, 2017

Is one of those things checking your mobile device? According to a Deloitte Global Mobile Consumer Survey, 61% per cent of respondents also claimed to check their phones within five minutes of waking up each morning. What’re the first few things you do after waking up in the morning? If so, you’re not alone.

Social Media 72

Social Media Mobile Consumer 72

Retail TouchPoints

FEBRUARY 25, 2022

Social media has been an incredible driver for ecommerce growth, and platforms are leaning in, creating new features to facilitate not just purchases but an online experience. Most social networks offer in-app shopping solutions now, including live video to meet shoppers’ demands. Retailers Going Live.

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Social Media Retail Events Channel 295

Kissmetrics

MARCH 15, 2021

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

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eCommerce Social Media Shipping Costs Merchant Services 332

Email Audience

NOVEMBER 15, 2024

Whether you’re promoting through email, social media posts, or a launch video, we’ll share ways to make sure your new site stands out. Unclear Messaging : Make sure your subject line, email content, and social posts clearly explain the website’s purpose and benefits. What is a Website Launch Announcement?

Social Media 59

Social Media Channel Mobile Events 59

Kissmetrics

FEBRUARY 23, 2021

For starters, Generation Alpha will be the most technologically advanced generation to date, growing up with mobile devices, AI, social media, advanced healthcare, and robotics as parts of their everyday lives. Generation Alpha Social Media Trends. Young people are increasingly drawn to social media.

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Social Media Marketing Technology Information 271

Retail TouchPoints

SEPTEMBER 26, 2022

According to Coresight Research, 78% of companies surveyed for a recent report say that they’ve allocated “more than 10% of their total annual marketing budget to livestreaming campaigns.” Though a relatively new channel for retailers in the U.S., live selling is proving to be a lucrative offering. Consumers Want Digital Interactions.

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Consumer Social Media Retail Live Chat 252