Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical.

Social Media 278

Social Media Retail Shipping Costs Mobile 278

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324

Mobile Definition Marketing SEO 324

My Wife Quit Her Job

JULY 5, 2021

In this post, you’ll learn how to get a 90+ score on your Google Core Web Vitals (desktop and mobile) for an ecommerce store even if you use a lot of plugins. The post How To Get a 90+ Core Web Vitals Score For An Ecommerce Store (Case Study) appeared first on MyWifeQuitHerJob.com.

Live Chat 296

Live Chat eCommerce Mobile Blog 296

Retail TouchPoints

AUGUST 22, 2024

These items have been popular in the secondhand market for years, but now there is another consumer good taking the spotlight in the “recommerce” market: mobile phones. The mobile phone space also felt this shift to more intentional purchasing decisions — in 2022, sales of mobile phones in the secondary market totaled $35.9

Mobile 264

Mobile Consumer Goods Consumer Electronics 264

Retail TouchPoints

JUNE 3, 2020

Mobile Technology Is Well-Established, And Still Going Strong. One of the more common contactless technologies is mobile: 66%. For retailers, leveraging shoppers’ mobile devices for functions like self-checkout offers advantages that go beyond creating a smoother, safer experience for customers.

Mobile 295

Mobile Payment Services Technology POS 295

Groove

OCTOBER 10, 2024

A study by YoomWeb found that the average deliverability rate of SMS is 98 percent, making this a powerful, effective means of engaging customers. Some of these platforms also handle email marketing. To find your deliverability rate, you divide the number of messages that are successfully delivered by the total quantity that you send.

Marketing 348

Marketing eCommerce Improvements eCommerce Marketing 348

Groove

JANUARY 26, 2025

Neglecting Mobile Optimization Mobile users make up a significant portion of online shoppers, yet many eCommerce sites overlook mobile performance. Poor mobile optimization can have negative effects on bounce rates, rankings, and the user experienceall of which impact website authority.

eCommerce 270

eCommerce SEO Mobile Blog 270

Groove

MARCH 2, 2025

With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant. With the rise of mobile internet devices, vertical layouts are preferred over horizontal designs, which can introduce readability and formatting issues.

eCommerce 237

eCommerce Mobile Marketing Improvements 237

Retail TouchPoints

OCTOBER 18, 2024

Beauty in a new case study. “We Viewers are more receptive to advertising when it’s seamlessly integrated into their experience and aligns with their interests,” said TaraLynn Marinho, Senior Manager of DTC Brands and Performance Marketing at Roku in the case study.

Multi-channel 278

Multi-channel Channel Games Marketing 278

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. Decreased mobile conversion. Reduced SEO – and thus, less organic traffic.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

BigCommerce

MARCH 13, 2018

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Depending on who you want to believe, it’s estimated that since late-2014 more than 50% of all online purchases are made from mobile devices.

Payment Services 420

Payment Services Mobile BigCommerce Mobile Payments 420

BigCommerce

OCTOBER 26, 2017

A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate over the next 12 months alone. billion global mobile users in 2017, equaling 66% penetration.

eCommerce 413

eCommerce Social Media Mobile Consumer 413

Retail TouchPoints

NOVEMBER 3, 2021

Buzek, who has studied and quantified retail technology for decades, shared the top 10 contactless trends to watch for in the coming months and years. More Mobile Deployments for Store Associates and Managers Mobile solutions empower managers to get out of stores’ back offices and onto the floor.

Payment Services 363

Payment Services Shipping Costs Electronics Fulfillment 363

Kissmetrics

JUNE 25, 2021

Backlinko recently conducted a study where they analyzed over eleven million search engine results pages (SERPs) on Google. But according to a recent study of more than 5 million sites, the average website takes 10.3 seconds to load on mobile. Next, we want to test our mobile site separately. That’s amazing.

Mobile 363

Mobile Article Recommendation Travel 363

Optimizely

AUGUST 15, 2018

He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all. Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Forrester eCommerce

JUNE 25, 2020

Apple and Twitter have both been in the news over the past week because of the actions they’ve taken — or not taken — on accessibility, and the differences between the two are a study in contrasts. Twitter rolled out audio tweets, a feature it claims will “add a more human touch to the way […].

Customer Experience 435

Customer Experience Mobile Customer 435

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices. Sunday: Mobile: 53%.

BigCommerce 415

BigCommerce Small Business Retail Merchant Services Food and Beverages 415

Groove

NOVEMBER 10, 2020

B2B eCommerce businesses require a platform that allows for a positive user experience, taking into consideration factors like fast site speed and mobile optimization. Here's what the Curtain Call home page looked like before working with our team: Website Was Not Optimized For Mobile. The Solution.

BigCommerce 288

BigCommerce Magento B2B Mobile 288

Retail TouchPoints

SEPTEMBER 7, 2023

And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. In a recent McKinsey study , digital leaders in retail banking saw a 19.3% And they’re rewarded for it too. return on tangible equity (RoTE) compared to just 15.3%

Customer Experience 290

Customer Experience Technology Customer Retail 290

Retail TouchPoints

OCTOBER 11, 2022

The store is quite busy, so you flag down a salesperson and they help you check out from a mobile point-of-sale (POS) system. You decide to mobile order via your iPhone, so the latte is waiting for you as soon as you arrive. How secure are these mobile devices? This alarming research leads to a few questions.

POS 278

POS Payment Services Retail Mobile 278

Retail TouchPoints

OCTOBER 29, 2024

A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. Over the past decade, mobile phone usage has skyrocketed, and users check their phones more than 50 times per day. In-app video ads see click-through rates 7.5 times higher than banner ads.

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. One striking revelation from the study is that baby boomers express higher expectations for ecommerce experiences compared to other generations.

eCommerce 275

eCommerce Customer Loyalty Mobile Consumer 275

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Mobile-friendly email templates. Approximately 49% of emails are opened on mobile devices — a trend that continues to grow. Your email templates must be mobile-friendly if you want to maximize your reach. .

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

Retail TouchPoints

DECEMBER 16, 2021

According to one study, ecommerce shoppers find what they’re looking for only 64% of the time on their first attempt. In fact, only 16% of sites studied by Baymard Institute did a good job. Mobile filters. Mobile commerce sales are projected to reach a staggering $3.5 trillion in 2021.

eCommerce 279

eCommerce Mobile Presentation Customer Experience 279

Kissmetrics

FEBRUARY 15, 2021

The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? They must have Bluetooth enabled.

Technology 352

Technology Mobile Download Outdoor 352

Kissmetrics

APRIL 9, 2021

A study examined the number of click-throughs for each Google search result, and they exponentially decreased on page two. This is surprising because a Google study found that “50% of consumers who conducted a local search on their smartphone visited a store within a day.”. To put things into perspective, there are 3.5 The kicker?

Information 362

Information SEO Mobile Customer 362

Kissmetrics

FEBRUARY 10, 2021

Studies have shown that readers can recall 65 percent of th e visual content they’ve seen, even three days later. Blogging Trend #4: Mobile-First Format. Blogging trends often come and go, but mobile-first formatting is here to stay. How to Write in a Mobile-First Format. Use a mobile responsive web theme.

Blog 267

Blog Mobile SEO Article 267

Retail TouchPoints

NOVEMBER 1, 2022

Consumers expect brands to provide seamless access to products and services via mobile apps. Retailers use location to deliver stellar experiences for customers through their brand’s mobile app. American Eagle , for instance, provides in-store self-checkout via the brand’s mobile app.

Payment Services 277

Payment Services Retail Shipping Costs Mobile 277

FastSpring

NOVEMBER 27, 2024

A study by CSA Research found that 76% of online shoppers prefer to buy products with information in their own language, and 40% won’t buy from websites in other languages​. Set up a demo or try it out for yourself. Language: Speaking the Customer’s Language Language is one of the most critical aspects of checkout localization.

Merchant Services 158

Merchant Services Payment Services Demo Mobile Payments 158

Retail TouchPoints

APRIL 22, 2021

So we ran our own study. I’ll share some key findings from that study and explain how App Clips might help solve the paradox of app downloads for your brand. First, let’s review some key takeaways from the study. Key Findings. Users abandon transactions that require app installation.

Download 262

Download Customer Mobile Presentation 262

Retail TouchPoints

OCTOBER 2, 2024

Studies show that 67% of Gen Z consumers prefer to make purchases in brick-and-mortar stores , and 56% want the experience to be fun in the process. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S. They even influence how employees engage with customers and deliver value.

Retail 278

Retail Information Mobile Consumer 278

Ecommerce Platforms

AUGUST 12, 2020

Make Your Domain Name Mobile Friendly. In a study published by Namecheap, only 46 percent of domain name owners have just a domain. In one study, 77 percent of buyers bought items based on their familiarity with the brand. Remember the study I cited at the beginning of this section? Make Your Domain Name Mobile Friendly.

eCommerce 290

eCommerce Mobile Other eCommerce Platforms 290

Groove

OCTOBER 8, 2020

No mobile-optimized website. Second, the store was not optimized for mobile , which created a negative user experience for those who like to make purchases on their phones. Optimize The BigCommerce Design For Mobile. Many frustrated shoppers. The Solution. Use High-Quality Product Photography.

BigCommerce 351

BigCommerce eCommerce Magento Mobile 351

Retail TouchPoints

JULY 20, 2022

The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. These key investments and opportunities include: Mobile experience. In 2019, retailers adopted only 57% of mobile best practices.

Omnichannel 288

Omnichannel Retail Mobile Social Media 288

Retail TouchPoints

AUGUST 28, 2024

In fact, more than one-third of the world’s population already regularly spends time playing video games, whether it be via traditional console games like Call of Duty , in virtual environments like Roblox and Fortnite , playing mobile games like Candy Crush or Wordle or simply watching other gamers play on platforms like Twitch.

Games 259

Games Social Media Consumer Mobile 259

Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. The Generational Insights study indicates that while Gen Z still favors debit over credit, their use of credit is on the rise — and they want to build a credit history.

Merchant Services 306

Merchant Services Payment Services Omnichannel Financial Services 306

Kissmetrics

AUGUST 18, 2020

They prove it by showcasing numerous case studies outlining their results. You can also look at their published case studies in different industries to see the types of results they produce for their clients. Mobile optimization. Fifteen years ago, mobile browsing and searching weren’t around. Local PPC capabilities.

PPC 313

PPC Social Media Multi-channel Mobile 313