Retail TouchPoints

JUNE 3, 2020

Mobile Technology Is Well-Established, And Still Going Strong. One of the more common contactless technologies is mobile: 66%. For retailers, leveraging shoppers’ mobile devices for functions like self-checkout offers advantages that go beyond creating a smoother, safer experience for customers.

Mobile 291

Mobile Payment Services Technology POS 291

Retail TouchPoints

APRIL 21, 2021

Mobile wallets surged 60% to account for 9.6% People largely got used to using mobile wallets online for ecommerce during the pandemic when they couldn’t get out, and now they realize ‘Huh, I can also use this at a lot of places.’ Digital Wallets Growing In-Store, but Credit’s Convenience Helps it Hold Strong.

Merchant Services 293

Merchant Services Payment Services POS eCommerce 293

BigCommerce

JANUARY 9, 2018

It’s official: mobile ecommerce on-site search experiences are abysmal. You probably didn’t need a study to prove that out. We’ve all been there, after all – typing on a mobile screen into a tiny box that serves us little to no accurate results. Decreased mobile conversion. Reduced SEO – and thus, less organic traffic.

eCommerce 378

eCommerce Mobile Merchant Services SEO 378

BigCommerce

MARCH 13, 2018

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Depending on who you want to believe, it’s estimated that since late-2014 more than 50% of all online purchases are made from mobile devices.

Payment Services 420

Payment Services Mobile BigCommerce Mobile Payments 420

BigCommerce

OCTOBER 26, 2017

A recent study conducted by WeAreSocial concluded that global internet penetration exceeded 50% in 2016 and surpassed all benchmarks when considering the annual rate of change –– one that is expected to accelerate over the next 12 months alone. billion global mobile users in 2017, equaling 66% penetration.

eCommerce 413

eCommerce Social Media Mobile Consumer 413

Kissmetrics

JUNE 25, 2021

Backlinko recently conducted a study where they analyzed over eleven million search engine results pages (SERPs) on Google. But according to a recent study of more than 5 million sites, the average website takes 10.3 seconds to load on mobile. Next, we want to test our mobile site separately. That’s amazing.

Mobile 363

Mobile Article Recommendation Travel 363

Optimizely

AUGUST 15, 2018

He’s keeping an eye on everything from augmented reality to China’s mobile-first ecomm infrastructure, and has an opinion on it all. Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Forrester eCommerce

JUNE 25, 2020

Apple and Twitter have both been in the news over the past week because of the actions they’ve taken — or not taken — on accessibility, and the differences between the two are a study in contrasts. Twitter rolled out audio tweets, a feature it claims will “add a more human touch to the way […].

Customer Experience 435

Customer Experience Mobile Customer 435

Groove

JANUARY 13, 2025

Omnichannel Integration Omnichannel integration ensures a seamless experience across all touchpoints, blending online and offline interactions: Unified Catalogs : Customers who access products through physical locations, mobile apps, and websites see consistent product details and pricing.

eCommerce Platforms 377

eCommerce Platforms B2B Payment Services eCommerce 377

Groove

OCTOBER 11, 2024

These services help eCommerce businesses complete the online and mobile sales that drive success. Look for the best eCommerce merchant services providers who can help you in these specific areas and supply excellent testimonials or relevant case studies that highlight their abilities.

Merchant Services 349

Merchant Services Payment Services Payments eCommerce 349

BigCommerce

NOVEMBER 28, 2017

mobile and iOS v. Mobile Orders Surpass 50%. Mobile orders have surpassed desktop orders on all Cyber Week days except for Cyber Monday. In 2016, excluding Cyber Monday –– when more consumers shop from desktops at their offices –– 54% of orders were on desktop devices and 46% were from mobile devices. Sunday: Mobile: 53%.

BigCommerce 415

BigCommerce Merchant Services Small Business Retail Food and Beverages 415

Groove

NOVEMBER 10, 2020

B2B eCommerce businesses require a platform that allows for a positive user experience, taking into consideration factors like fast site speed and mobile optimization. Here's what the Curtain Call home page looked like before working with our team: Website Was Not Optimized For Mobile. The Solution.

BigCommerce 279

BigCommerce Magento B2B Mobile 279

Retail TouchPoints

APRIL 26, 2021

And while it’s premature to reference the COVID-19 crisis in the past tense, Inmar’s most recent Intelligence Shopper Insights Study provides clear insight into what marketers can expect in the months ahead, as the grocery industry settles further into the much anticipated “new normal.”. Mobile Engagement is Mandatory.

Retail 274

Retail Mobile Reference Download 274

Forrester eCommerce

NOVEMBER 16, 2018

Blackberry hasn’t shirked its mythological status as the case study […]. Everything Is An Endpoint Brings Blackberry Back From The Dead For many, the fact that Blackberry still exists – and the fact that it spent $1.4 Billion of the $2.4 Billion in capital it had – is the most surprising part of the Cylance acquisition.

Mobile 378

Mobile Management Operations 378

Retail TouchPoints

SEPTEMBER 7, 2023

And the findings of a 2020 Boston Consulting Group study are similar: only 30% of businesses achieve their expected performance following a digital transformation. In a recent McKinsey study , digital leaders in retail banking saw a 19.3% And they’re rewarded for it too. return on tangible equity (RoTE) compared to just 15.3%

Customer Experience 284

Customer Experience Technology Customer Retail 284

Retail TouchPoints

OCTOBER 11, 2022

The store is quite busy, so you flag down a salesperson and they help you check out from a mobile point-of-sale (POS) system. You decide to mobile order via your iPhone, so the latte is waiting for you as soon as you arrive. How secure are these mobile devices? This alarming research leads to a few questions.

POS 273

POS Payment Services Retail Mobile 273

Retail TouchPoints

OCTOBER 29, 2024

A recent study found that over 60% of ecommerce brands were not investing in Google Ads, a sign that the digital advertising landscape is changing. Over the past decade, mobile phone usage has skyrocketed, and users check their phones more than 50 times per day. In-app video ads see click-through rates 7.5 times higher than banner ads.

Gifts 284

Gifts Social Media Mobile Games 284

BigCommerce

MAY 30, 2017

One study found that switching from a sidebar form to a lightbox-style popup design increased email signups by 1,375%. One study found that switching from a sidebar form to a lightbox-style popup increased email signups by 1,375%. Test it, including on mobile. Make sure it meets Google’s mobile-friendliness guidelines.

Subscription 409

Subscription BigCommerce Shipping Costs Merchant Services 409

Kissmetrics

FEBRUARY 15, 2021

The key to the versatility of this location-based mobile technology lies in its size and function. It relies on small devices, often the size of a postage stamp, using Bluetooth Low Energy (BLE) signals to transmit information to mobile devices via mobile apps. What does this mean for marketers? They must have Bluetooth enabled.

Technology 352

Technology Mobile Download Outdoor 352

Retail TouchPoints

DECEMBER 26, 2023

This insight takes center stage in our Baby Boomers & e-commerce: Understanding Generational Sentiment study, a survey of more than 1,000 consumers. One striking revelation from the study is that baby boomers express higher expectations for ecommerce experiences compared to other generations.

eCommerce 271

eCommerce Customer Loyalty Mobile Consumer 271

Retail TouchPoints

DECEMBER 27, 2024

But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. With Gen Zs preference for mobile shopping, optimizing websites and apps for mobile users is critical.

Social Media 274

Social Media Retail Shipping Costs Mobile 274

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Mobile-friendly email templates. Approximately 49% of emails are opened on mobile devices — a trend that continues to grow. Your email templates must be mobile-friendly if you want to maximize your reach. .

Marketing 293

Marketing Mobile eCommerce Platforms Reference 293

Retail TouchPoints

DECEMBER 16, 2021

According to one study, ecommerce shoppers find what they’re looking for only 64% of the time on their first attempt. In fact, only 16% of sites studied by Baymard Institute did a good job. Mobile filters. Mobile commerce sales are projected to reach a staggering $3.5 trillion in 2021.

eCommerce 274

eCommerce Mobile Presentation Customer Experience 274

Kissmetrics

FEBRUARY 16, 2021

With the constant addition of new features, like passage indexing and mobile-first indexing, the SERPs of 2021 look far different than they did just a year or two ago. This update combines core website vitals and features like mobile-friendliness to create page experience signals. Continue to Focus on Mobile Experience.

SEO 359

SEO Mobile Games Marketing 359

Kissmetrics

FEBRUARY 10, 2021

Studies have shown that readers can recall 65 percent of th e visual content they’ve seen, even three days later. Blogging Trend #4: Mobile-First Format. Blogging trends often come and go, but mobile-first formatting is here to stay. How to Write in a Mobile-First Format. Use a mobile responsive web theme.

Blog 267

Blog Mobile SEO Article 267

Groove

MARCH 2, 2025

With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant. With the rise of mobile internet devices, vertical layouts are preferred over horizontal designs, which can introduce readability and formatting issues.

eCommerce 237

eCommerce Mobile Marketing Improvements 237

Retail TouchPoints

NOVEMBER 1, 2022

Consumers expect brands to provide seamless access to products and services via mobile apps. Retailers use location to deliver stellar experiences for customers through their brand’s mobile app. American Eagle , for instance, provides in-store self-checkout via the brand’s mobile app.

Payment Services 273

Payment Services Shipping Costs Retail Mobile 273

Retail TouchPoints

APRIL 22, 2021

So we ran our own study. I’ll share some key findings from that study and explain how App Clips might help solve the paradox of app downloads for your brand. First, let’s review some key takeaways from the study. Key Findings. Users abandon transactions that require app installation.

Download 259

Download Customer Mobile Presentation 259

Retail TouchPoints

NOVEMBER 6, 2023

Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store. A recent Bazaarvoice study found that 89% of consumers prefer holiday shopping in-store; 72% said online and 22% prefer social media.

Omnichannel 307

Omnichannel Social Media Channel Mobile 307

Retail TouchPoints

OCTOBER 2, 2024

Studies show that 67% of Gen Z consumers prefer to make purchases in brick-and-mortar stores , and 56% want the experience to be fun in the process. Retailers Rethink Spaces, Blurring the Line Between Shopping and Advertising Studies show that U.S. They even influence how employees engage with customers and deliver value.

Retail 273

Retail Information Mobile Consumer 273

Groove

OCTOBER 8, 2020

No mobile-optimized website. Second, the store was not optimized for mobile , which created a negative user experience for those who like to make purchases on their phones. Optimize The BigCommerce Design For Mobile. Many frustrated shoppers. The Solution. Use High-Quality Product Photography.

BigCommerce 344

BigCommerce eCommerce Magento Mobile 344

Retail TouchPoints

JULY 20, 2022

The report also identified four broad areas that would benefit the most from focused retailer investment: • The mobile experience; • Search as a branded discovery vehicle; • Social proof for products; and. These key investments and opportunities include: Mobile experience. In 2019, retailers adopted only 57% of mobile best practices.

Omnichannel 282

Omnichannel Retail Mobile Social Media 282

Retail TouchPoints

AUGUST 28, 2024

In fact, more than one-third of the world’s population already regularly spends time playing video games, whether it be via traditional console games like Call of Duty , in virtual environments like Roblox and Fortnite , playing mobile games like Candy Crush or Wordle or simply watching other gamers play on platforms like Twitch.

Games 254

Games Social Media Consumer Mobile 254

Kissmetrics

AUGUST 18, 2020

They prove it by showcasing numerous case studies outlining their results. You can also look at their published case studies in different industries to see the types of results they produce for their clients. Mobile optimization. Fifteen years ago, mobile browsing and searching weren’t around. Local PPC capabilities.

PPC 313

PPC Social Media Multi-channel Mobile 313

Retail TouchPoints

SEPTEMBER 6, 2022

At the same time, just to complicate things further for retailers, Gen Z actually likes to shop in physical retail stores, according to the study. The Generational Insights study indicates that while Gen Z still favors debit over credit, their use of credit is on the rise — and they want to build a credit history.

Merchant Services 301

Merchant Services Payment Services Omnichannel Financial Services 301

Retail TouchPoints

APRIL 11, 2024

In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. From ecommerce and mobile shopping to personalized product recommendations and BNPL, many retail innovations have transformed the consumer experience.

Retail 284

Retail Mobile Consumer Recommendation 284

Retail TouchPoints

JULY 12, 2022

By 2025, it’s estimated that nearly 75% of the global population and almost all smartphone users will be frequent AR users, according to a recent study by Snap and Deloitte Digital. What’s more, while most users today still see AR as a “toy,” the study found that 76% of consumers want AR tools they can use in their everyday lives.

Apparel 364

Apparel eCommerce Toys Omnichannel 364