Forrester eCommerce

FEBRUARY 23, 2018

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 315

Mobile Technology Marketing Consumer 315

Kissmetrics

DECEMBER 7, 2022

You can gain practically everything you need to make your customers happy by using survey questions for market research. While there are several ways to gather customer information, customer surveys work and are one of the most effective methods to use when collecting this kind of data. When it comes to surveying, simplicity is key.

Marketing 166

Marketing Information Blog Customer 166

Retail TouchPoints

MARCH 11, 2024

While various surveys have indicated that consumers are less loyal to brands and retailers than ever, the KCI found that consumers are starving for the community and connection that comes with belonging to a fandom. Product Collabs: E.l.f.

Social Media 264

Social Media Consumer Reference Definition 264

lateshipment

OCTOBER 2, 2023

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions. A mobile conversion rate is a very important factor since most of the customers now browse products through your mobile. Do you experience this?

Mobile 130

Mobile eCommerce Payment Services Recommendation 130

BigCommerce

APRIL 3, 2018

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419

Mobile SEO Mobile eCommerce eCommerce 419

Retail TouchPoints

JUNE 3, 2020

COVID-19 has accelerated the contactless revolution: 84% of Americans ( 77% among global consumers) now expect to increase their use of touchless technologies to avoid physical contact for the remainder of the pandemic, with 55% ( 63% globally) planning to continue doing so afterward, according to a survey by Capgemini.

Mobile 294

Mobile Payment Services Technology POS 294

Retail TouchPoints

JULY 28, 2020

Data will come from the 6th edition of the Salesforce State of Marketing report, which surveyed nearly 7,000 global marketing executives. Hostetler is a product marketing manager focused on Retail and Consumer Goods, with a background in email and mobile messaging. Click here to register to attend the Aug. 12 webinar.

Webinar 274

Webinar Consumer Marketing Consumer Goods 274

TalkingRetail

JULY 9, 2021

The use of mobile wallets to pay for transactions in stores will increase sharply within five years, according to a new survey. The survey by Juniper Research in partnership with technology firm Boku found that 75% of Europeans will use a digital wallet by 2025. A digital wallet (sometimes called an e-wallet) is a software.

Mobile 69

Mobile Technology Retail Mobile Payments 69

Retail TouchPoints

JUNE 11, 2020

Forrester conducted three online surveys for the report. Two surveys in March included one of buyers — 640 adult consumers and B2B buyers who make business purchases online — and a second survey of 320 executives overseeing digital campaigns, online experiences and/or e-Commerce programs and technology purchases.

eCommerce 172

eCommerce B2B B2C Toys 172

Retail TouchPoints

MAY 27, 2024

Key findings and surprises from Bizrate Insights’ January 2024 survey of 900 online shoppers provide a framework to view what is most important to the demanding online shopper. Only 27% of online shoppers surveyed rated customer service received from online retailers as average or below, which suggests retailers are getting the job done.

Customer 284

Customer Live Chat Social Media eCommerce 284

Retail TouchPoints

OCTOBER 5, 2020

The Walmart+ loyalty program has clearly made a major splash: 11% of Americans subscribed within two weeks of its launch, according to a survey by Piplsay. Another 24% were interested in same-day delivery and one-hour pickup windows, 14% wanted access to mobile scan-and-go and 12%. liked the fuel discounts.

Shipping Costs 260

Shipping Costs Subscription Shipping Customer Loyalty 260

RTP blog

JANUARY 9, 2019

The seventh annual Retail TouchPoints Omnichannel Survey shows where retailers are succeeding in connecting with the consumer, as well as where they need to improve. Did anything from the survey catch your eye? The survey showed a 32 percentage point rise in 2018, reaching 84% of total respondents.

Omnichannel 150

Omnichannel Multi-channel Channel Customer Retention 150

Forrester eCommerce

JANUARY 17, 2019

We have been wondering how much the move to cloud, mobile, and embedded machine learning or artificial intelligence will […]. Every company faces a central dilemma: how to resolve the standardization and differentiation of its business apps to win, serve, and retain customers.

Management 337

Management Mobile Customer Online Retail 337

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150

RTP blog

AUGUST 8, 2018

Last week, Retail TouchPoints unveiled its inaugural Personalization Benchmark Survey , revealing how retailers have reaped the benefits of personalization strategies as well as identifying where there is still room for improvement. With 66% of retailers crediting personalization strategies with increasing their sales, and 46%.

eCommerce 150

eCommerce Social Media Consumer Improvements 150

Retail TouchPoints

MAY 2, 2024

An Accenture survey of 16,000 customers in 13 countries across Asia, Europe, Latin America and North America reported that over half of all consumers have adopted digital payment methods such as digital wallets, many of which displace banks’ brands from the customer experience. Consumers value the convenience these offer.

Customer Retention 278

Customer Retention Payment Services Gifts Marketing 278

Retail TouchPoints

JUNE 12, 2024

The Accenture Consumer Pulse 2024 survey revealed that just over half ( 51% ) of consumers already are open to using conversational AI solutions.

Customer 264

Customer Mobile Customer Experience Technology 264

Retail TouchPoints

JUNE 13, 2024

Today’s alcohol cashback programs allow customers to instantly claim their rebates with minimal effort through a retailer’s mobile app. According to a recent Swiftly survey, they encourage more frequent purchases, with 73% of consumers choosing retailers that offer alcohol rebates. Swiftly survey, completed in June 2023.

Food and Beverages 268

Food and Beverages Marketing Mobile Customer Loyalty 268

Optimizely

APRIL 7, 2017

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. To illustrate this point, we downloaded 3 retailers’ mobile apps and abandoned an item in each app’s shopping cart. Consider the fact that: 1.

Mobile 170

Mobile Omnichannel Shopping Carts Channel 170

Retail TouchPoints

OCTOBER 5, 2023

Additionally, shopping on mobile devices is expected to hit a major milestone this year, surpassing desktop for the first time and driving over half of all online holiday spending. Buy now, pay later in particular has become increasingly mainstream and will make it easier for shoppers to hit the ‘buy’ button, especially on mobile devices.”

Toys 264

Toys Apparel Mobile Electronics 264

Retail TouchPoints

JUNE 15, 2020

Consumer Pulse Survey conducted during the first week of June. When the Centers for Disease Control and Prevention (CDC) surveyed more than 4,000 U.S. Consumers have developed new shopping habits during the shutdowns, most notably a greater reliance on e-Commerce, contactless pickup and delivery and mobile payment methods.

eCommerce 164

eCommerce Consumer Retail Payment Services 164

Kissmetrics

JUNE 13, 2017

Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify usability issues and much more. Among other things, you can use survey data to research and boost conversions.

Recommendation 203

Recommendation Gifts Customer Improvements 203

Retail TouchPoints

JANUARY 31, 2024

The 2024 Connected Retail Report includes a survey of 1,012 U.S. This has clearly changed: the CI&T survey found that 71% of consumers expect all retailers to provide an equally impressive shopping experience, regardless of price. Will 2024 be the Year of the Mobile App?

Shipping Costs 264

Shipping Costs Consumer Mobile Channel 264

BigCommerce

SEPTEMBER 4, 2018

So, how does an online store prepare for the barrage of traffic, the increase in advertising costs, and the technology industry updates playing out in full view of everyone (think Facebook’s data updates, Google’s mobile update and Amazon’s new ad marketplace)? Optimize for Mobile: The Fastest Growing in Holiday Sales.

Mobile 282

Mobile Shipping Costs eCommerce Gifts 282

RTP blog

APRIL 25, 2017

But despite mobile’s meteoric growth as a sales catalyst, the actual number of transactions completed on mobile devices remains low: $60.2 Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. Don’t stop mobile marketing ; 2.

Mobile 150

Mobile eCommerce Fashion Channel 150

Retail TouchPoints

AUGUST 5, 2024

But a legacy point-of-sale (POS) system that lacked any kind of mobile functionality tied too many associates to cash wrap workstations — a major source of inefficiency during ongoing labor shortages in retail. Installing efficient mobile technology doesn’t just meet short-term employee needs.

POS 264

POS Shipping Costs Point of Sale Mobile 264

Elsner

APRIL 23, 2020

That’s when the eCommerce market biggies started to launch their mobile apps. million mobile users are accessing the Amazon app monthly. After Amazon, it’s the Walmart with a monthly mobile app user count of 86.05 From the above figures, it is clear that eCommerce mobile apps are a huge success. . Let’s dive in.

Mobile 90

Mobile eCommerce Customer Payment Services 90

Retail TouchPoints

MAY 12, 2023

” This year’s survey encompasses the opinions and behaviors of 2,020 U.S. ” This year’s survey encompasses the opinions and behaviors of 2,020 U.S. Indeed, the survey found that among Gen Z and millennials, 50% consider online experiences to be meaningful replacements for in-person experiences.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

OCTOBER 21, 2020

That’s a question we’ve sought to explore in the CodeBroker Mobile Coupon Survey. Of the 1,204 respondents to the survey the largest segment were millennials. The Mobile Tipping Point. The millennial/mobile phone connection is driving a tipping point when it comes to coupon marketing. Mobile Assures Easy Access.

Marketing 208

Marketing Mobile Customer Loyalty Channel 208

RTP blog

AUGUST 13, 2018

Dads Love Mobile With video consumption on mobile accelerating, mobile video ads present an opportunity for brands to connect with dads at every step of the purchase process. In fact, one-third of the men surveyed in our study noted they plan to watch mobile videos for shopping advice.

Mobile 150

Mobile Games Supplies Travel 150

Retail TouchPoints

NOVEMBER 12, 2024

Recent Uniqode survey data reveals surprising trends in consumer attitudes towards QR codes: Virtual try-on potential : 40% of respondents showed high interest in using QR codes for virtual try-ons or product visualization. Customers scan product QR codes to bypass the checkout line, reducing congestion during peak periods.

Gifts 274

Gifts Magazine Information Social Media 274

GetElastic

AUGUST 13, 2019

2018 was unequivocally the “year of mobile holiday shopping.”. 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY. 48% of orders were processed through mobile, up 19% YOY. Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY. Mobile SEO is desktop SEO. for Holiday 2019.

Mobile 165

Mobile Merchant Services SEO Shipping Costs 165

Retail TouchPoints

NOVEMBER 5, 2024

A recent consumer survey by experience agency ChangeUp identified what customers see as the key benefits of in-store shopping: 66% of shoppers feel more in control of their purchases in-store; 51% believe they get better-quality items; and 43% find in-store shopping enjoyable, highlighting the tactile and visual elements of the experience.

Mobile 275

Mobile Operations Consumer Shopify 275

BigCommerce

MARCH 7, 2017

This data, collected from a survey of 596 BigCommerce customers, mirrors that of the National Federation of Independent Businesses’ report, which found small business optimism and confidence in the economy is at a 12-year high. Mobile Growth Optimization. 77.84% expect mobile wallets to positively impact business revenue.

BigCommerce 416

BigCommerce Mobile SEO Channel 416

Retail TouchPoints

FEBRUARY 6, 2023

This is Mercaux’s fourth annual Pulse of Retail survey and encompasses responses from more than 500 retail executives across the UK, U.S., In fact, just 11% of the executives surveyed said they are actually delivering a frictionless omnichannel experience today. This trend is even more pronounced among CEOs in the U.S.

Payment Services 288

Payment Services POS Omnichannel Retail 288

Retail TouchPoints

MAY 31, 2022

One surprising finding from our survey confirmed that consumers have high expectations for ecommerce brands: 93% expect the online experience to be at least equal to, if not better than, in-store. Mobile search optimization. Mobile commerce is the future of ecommerce. The Gen Z Factor. Product badging + social proof.

Mobile 328

Mobile Customer Data Recommendation Fashion 328

Retail TouchPoints

FEBRUARY 6, 2024

A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. The data backs this up: according to one SpiceWorks survey , 78% of consumers believe brands should disclose when a given interaction is powered by AI.

Recommendation 298

Recommendation Customer Hobbies Consumer 298