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Travel and Mobile Are Driving Decentralized Digital Identity (DDID) Growth

Forrester eCommerce

Last week, SITA, the multinational IT company supporting the air travel industry, announced it would be the lead investor in the Series A funding in Indicio, a decentralized digital identity solution provider.

Travel 221
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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes. With this update , developers can send wallet notifications, letting consumers receive notifications about any updates to cards or passes stored in their mobile wallet.

Mobile 297
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Uber is Using the Paris Olympics to Demonstrate its Prowess as a ‘Travel Partner’

Retail TouchPoints

Image courtesy Uber) None of this is technically “new” — Uber has been creating travel experiences for a little over two years now under its Go Anywhere banner. Could this be the Beginnings of Uber Travel? Which raises the question — are we witnessing the origins of Uber Travel or something of the like? Another Uber Yacht.

Travel 254
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Lowe’s Creates a Shoppable Holiday ‘Home’ for Stranded Travelers this Thanksgiving Eve

Retail TouchPoints

In the spirit of giving, and to fine-tune some of its brand messaging, Lowe’s is partnering with Wyndham Hotels & Resorts to create a home away from home with their Holiday Home Layover experience, specifically for travelers whose holiday travel plans have been disrupted. Miami — Wyndham Garden Miami International Airport. “We

Travel 304
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50 Tests You Should Know for Website Optimization

AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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How Bal Harbour Shops’ Unique Traveling Mall Connects with Luxury Consumers

Retail TouchPoints

Finding a Way to Make a Mall Mobile While the “why” may be relatively easy to articulate, the “how” has been the hard part. From there, ACCESS Pop-Up will travel to Walton County, Fla. Then, ideally, one day those customers will say, ‘I’d love to go to Bal Harbour Shops. I’m going to book a trip.’” It’s a carnival.”

Travel 299
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Elevate Your Mobile Engagement With The Right Vendor Using The New Forrester Wave™

Forrester eCommerce

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. Is it safe to travel? While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. To return to work? To enjoy a beer at […].

Mobile 259