Retail TouchPoints

SEPTEMBER 16, 2022

Shopping list marketing and insights platform AdAdapted has launched Shoppable Video Ads. The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video.

Mobile 278

Mobile Customer Retail Article 278

Kissmetrics

NOVEMBER 20, 2020

High-quality video content is a great way to showcase products professionally in an e-commerce store. AI Multiple, a digital B2B research firm, found that video content makes website visitors 64-85% more likely to buy a product , compared to static images. There are many ways to edit your videos for free.

eCommerce 360

eCommerce Subscription Demo eCommerce Platforms 360

Kissmetrics

SEPTEMBER 29, 2020

Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. But not all video conferencing software is the same. Which video conferencing software is the best for you?

Live Chat 306

Live Chat Definition Download Mobile 306

Retail TouchPoints

MAY 16, 2024

Best Buy is rolling out new features in its mobile app to better personalize the shopping experience.

Mobile 262

Mobile Consumer Electronics Electronics Payment Services 262

Forrester eCommerce

OCTOBER 18, 2018

Adobe’s new Premiere Rush CC brings pro-level video editing capabilities to video creators who aren’t pros. Its simple interface works across computers and mobile devices, which means you can start a project on one device and finish it on another–or send the […].

Marketing 378

Marketing Mobile 378

Retail TouchPoints

JULY 19, 2023

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. Video credit: NewStore The NewStore rollout also lays the groundwork for a broader organizational transformation.

POS 243

POS Mobile Omnichannel Accessories 243

Retail TouchPoints

APRIL 22, 2021

Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream video, Instagram Reels Ads for mobile devices and custom Sticker Ads in Facebook Stories.

Mobile 280

Mobile Management Customer Retail 280

Kissmetrics

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Marketing 357

Marketing Social Media SEO Presentation 357

Retail TouchPoints

NOVEMBER 5, 2021

Furniture retailer Wayfair has launched Wayfair On Air, offering immersive video commerce experiences designed to seamlessly connect mobile app users to product discovery and purchase. The service is currently available for iOS users of the Wayfair mobile app. In Q3 2021, Wayfair generated $3.1 million in revenue, down from $3.8

Mobile 264

Mobile Shopping Carts Travel eCommerce 264

Retail TouchPoints

FEBRUARY 8, 2024

Consumers are creating video content showcasing product hauls and unique finds in pOpshelf, Dollar General and other dollar stores. ” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools.

Mobile 299

Mobile Consumer Fulfillment Retail 299

FastSpring

SEPTEMBER 16, 2024

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. That’s why we’ve released a new guide to implementing D2C sales for video games using FastSpring.

Payments 81

Payments Merchant Services Games Payment Services 81

Retail TouchPoints

NOVEMBER 15, 2021

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the best for demanding consumer attention at several different intervals. That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Myth: Video is expensive to produce.

Marketing 278

Marketing SEO Consumer Mobile 278

FastSpring

OCTOBER 23, 2024

Market options have been opening up for both publishers and players in the mobile games industry thanks to shifting laws and regulations around the world. Because of these developments, mobile game companies are investigating more options for monetizing their games than just the App Store or Play Store. More details on those below.)

Merchant Services 86

Merchant Services Payments Payment Services Games 86

Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324

Mobile Definition Marketing SEO 324

FastSpring

FEBRUARY 15, 2024

If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. However, because of ongoing court cases and the development of new laws and regulations, the mobile landscape is changing.

Merchant Services 124

Merchant Services Payments Games Payment Services 124

Kissmetrics

SEPTEMBER 9, 2020

However, one type of SEO that still is underutilized is VSEO: video search engine optimization. Although a lot of brands are incorporating video content into their overall online marketing strategies, most SEOs don’t place a high priority on it. It’s the same with video content. Build Links/Generate Social Shares.

SEO 302

SEO Definition Other Presentation 302

BigCommerce

APRIL 3, 2018

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419

Mobile SEO Mobile eCommerce eCommerce 419

Kissmetrics

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website.

PPC 183

PPC Mobile Games Social Media 183

Retail TouchPoints

JULY 29, 2022

This is where video and multiple product shots become important. There are a lot more live videos and livestreaming.”. This is where understanding China’s emphasis on video and experiential journeys comes into play — grab the shopper’s attention here, using interesting content, and you have a better chance of creating a customer.

Mobile 274

Mobile Consumer eCommerce Customer 274

BigCommerce

JULY 26, 2018

By 2020, online videos will make up more than 80% of all consumer internet traffic. But if you’re looking around the social media landscape now, you’re probably noticing that video’s already taking over your newsfeeds a few years ahead of schedule. It’s not just video sites like YouTube, either. Don’t believe me?

Social Media 287

Social Media BigCommerce Demo Events 287

Kissmetrics

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. VTubers (short for virtual YouTubers) are content creators who use animated avatars and stop motion graphics in their videos, rather than their physical likeness. What Are VTubers? What Do VTubers Do?

Games 231

Games Social Media Channel Marketing 231

Retail TouchPoints

OCTOBER 29, 2024

Over the past decade, mobile phone usage has skyrocketed, and users check their phones more than 50 times per day. Mobile transactions account for a growing percentage of ecommerce sales every year and are expected to represent 60% of all ecommerce revenue by 2028. In-app video ads see click-through rates 7.5

Gifts 290

Gifts Social Media Mobile Games 290

Forrester eCommerce

MAY 3, 2019

On April 18th, T-Mobile officially launched its T-Mobile MONEY checking account, after a soft launch late last year. And this isn’t T-mobile’s first foray into banking either.

Mobile 342

Mobile Telecommunications Games Banking 342

Kissmetrics

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. What Does It Mean to Embed a Video?

SEO 259

SEO Blog Improvements Channel 259

lateshipment

OCTOBER 2, 2023

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions. A mobile conversion rate is a very important factor since most of the customers now browse products through your mobile. Do you experience this?

Mobile 130

Mobile eCommerce Payment Services Recommendation 130

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. Create Your Promoted Video E-Commerce Goals.

eCommerce 281

eCommerce Multi-channel Information Channel 281

Forrester eCommerce

AUGUST 5, 2016

Marketers have a great arsenal of tools to drive conversions and now short form video needs to be part of that mix. Historically, video has been expensive to produce and manage, but that's changed. It no longer costs a fortune to produce video content. mobile video. video production.

Customer 282

Customer Mobile eCommerce Management 282

Forrester eCommerce

NOVEMBER 1, 2024

This is the first Forrester Wave of the SSP category since 2014, and a great deal has changed in those 10 years. In 2014, ad exchanges and SSPs converged, but mobile and video advertising remained siloed from display advertising — programmatic’s bread and […]

Marketing 195

Marketing Mobile Customer 195

Ecommerce Platforms

OCTOBER 11, 2021

From YouTube to video on demand (VOD) stores, it's clear that video content has a foothold in the worlds of learning, entertainment, and ecommerce, considering many creators make solid incomes selling tutorials on topics like photography, business, and even unique areas like gardening, romance, and fingernail art.

Payment Services 210

Payment Services Payments Subscription Beauty and Health 210

BigCommerce

JULY 21, 2017

If your site isn’t responsive and optimized for mobile, chances are around 75% of people will bounce without making a purchase. Say goodbye to 35% of mobile customers — and that’s not even the biggest reason they leave. The world of mobile ecommerce can be a confusing minefield for merchants, but it doesn’t have to be.

Mobile 412

Mobile Merchant Services Payments Payment Services 412

Retail TouchPoints

OCTOBER 24, 2024

Audio Descriptions for Videos Highlight : Videos should include audio descriptions that describe key visual elements critical to understanding the content. These descriptions should match the pace of the video without interfering with the original audio, and they may also include background sounds, music and on-screen text.

Mobile 269

Mobile Technology eCommerce Social Media 269

ROI Revolution

DECEMBER 13, 2023

Mobile SERPs (search engine results pages) are changing faster than ever. Let’s look at some of the latest additions to the mobile SERPs and the information we can glean from them. Follow Coming soon to your Google app and the mobile versions of Chrome and Safari, you’ll be able to choose to follow a topic.

Mobile 78

Mobile SEO Information Blog 78

ROI Revolution

APRIL 30, 2019

In an attempt to capture more of the $129 billion digital advertising market , Amazon is selling brief video spots on the ecommerce giant’s smartphone shopping app. The Amazon video ads will briefly appear in search results based on the customer’s query. Unsure as to whether video content is the way to do that?

Mobile 60

Mobile Article Download Presentation 60

Ecommerce Platforms

JUNE 1, 2022

The best video editing software for 2022 will instantly upgrade your video content, and give you the best possible chance of amazing your audience. Over the years, countless companies have released video editing tools intended to support beginners and professionals alike in creating amazing content. Let’s dive straight in.

Social Media 104

Social Media Payment Services Arts Technology 104

Ecommerce Platforms

AUGUST 11, 2022

The best OTT platforms offer a fantastic way for companies to share video content with fans and build an engaged online community. With an OTT platform, content creators can build online hubs for their videos, monetize their work in a range of different ways, and explore the benefits of both live streaming and video on demand.

Payments 104

Payments Multi-channel Payment Services Subscription 104

RTP blog

FEBRUARY 13, 2019

Upon implementing a complete redesign of its logo and color scheme , Zulily revealed that it had made the switch due to what’s becoming an increasingly practical reason: the new logo is optimized for mobile shoppers. The RTP editors discuss the steps retailers will need take to become truly mobile-optimized.

Mobile 150

Mobile eCommerce Retail Shopping Carts 150