Kissmetrics

DECEMBER 8, 2020

Optimizing mobile ads is a tactic in almost every business owner’s toolbox. But is that all mobile ads are good for? Is that even what mobile ads are best for ? If you’re using your mobile ads to sell, sell, sell, you may be wasting a lot of your ad spend, to be honest. Mobile ads themselves aren’t a waste of money.

Mobile 363

Mobile Social Media Article Payment Services 363

Groove

DECEMBER 11, 2024

Just make sure they are mobile-friendly and non-intrusive to stay on Googles good side. If youre unsure where to start, we recommend exploring eBooks, white papers, videos, and infographics. When implemented correctly, email pop-ups can help drive user action without being annoying. Dont be afraid to get creative with content formats.

eCommerce 317

eCommerce Social Media White Paper Seminar 317

Retail TouchPoints

JUNE 12, 2024

After all, the way we use a laptop and mobile phone are different, yet us marketers so often plan a campaign that treats every device as equal. I’ve just seen numerous cases where prioritising omnichannel outcomes has inadvertently sidelined the effectiveness of your mobile advertising and DCX.

Mobile 289

Mobile Retail Social Media Omnichannel 289

Retail TouchPoints

OCTOBER 13, 2023

In an era of goldfish-esque attention spans, short videos have emerged as a powerful marketing tool. Let’s dive into the world of short videos, explore how they can boost businesses, and understand why many brands choose to host these videos directly on their websites. Short videos leave no room for vague messaging.

Marketing 299

Marketing Technology Games Information 299

Retail TouchPoints

SEPTEMBER 16, 2022

Shopping list marketing and insights platform AdAdapted has launched Shoppable Video Ads. The offering can help retailers and brands seamlessly tell their brand story while increasing conversions and gathering customer insight through mobile browser, mid-article or stand-alone video.

Mobile 278

Mobile Customer Retail Article 278

Kissmetrics

JUNE 8, 2021

A few years ago, Google launched its mobile-friendliness update and made page load speed one of its mobile search engine ranking factors. Accelerated Mobile Pages, or AMP. What Are Accelerated Mobile Pages (AMP)? In simple terms, Accelerated Mobile Pages is an open-source project designed to optimize faster mobile pages.

Mobile 324

Mobile Definition Marketing SEO 324

Retail TouchPoints

OCTOBER 7, 2024

Most (if not all) marketing and ecommerce leaders know that video is a critical component of any content strategy. After all, retailers using video in product detail pages (PDPs) can see conversions increase by up to 80% , and mobile shoppers specifically will spend 88% more time on websites when they’re engaging with video.

Fashion 278

Fashion Merchant Services Information Consumer 278

Retail TouchPoints

DECEMBER 11, 2023

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your app, video allows you to accomplish most marketing goals like no other type of media. Here are some of them: Company culture videos.

Marketing 306

Marketing Download Social Media Information 306

FastSpring

OCTOBER 30, 2024

As part of our participation in the packed two-day event, CMO David Vogelpohl represented FastSpring in two informative and collaborative sessions: Keynote presentation with CEO of Nexus Justin Sacks: “How to Actually Succeed With D2C Web Shops for Mobile Games.” Get more details and watch videos of the sessions below.

Games 103

Games Payments Payment Services Mobile 103

Groove

JANUARY 26, 2025

Neglecting Mobile Optimization Mobile users make up a significant portion of online shoppers, yet many eCommerce sites overlook mobile performance. Poor mobile optimization can have negative effects on bounce rates, rankings, and the user experienceall of which impact website authority.

eCommerce 270

eCommerce SEO Mobile Blog 270

Retail TouchPoints

MAY 16, 2024

Best Buy is rolling out new features in its mobile app to better personalize the shopping experience.

Mobile 262

Mobile Consumer Electronics Electronics Payment Services 262

Retail TouchPoints

FEBRUARY 18, 2022

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action. and will be rolled out to iOS users starting in April.

Magazine 286

Magazine Shopping Carts B2C Fashion 286

Retail TouchPoints

JULY 19, 2023

Women’s activewear and lifestyle brand Sweaty Betty has rolled out the mobile POS from NewStore in 73 stores across the UK and Ireland. Video credit: NewStore The NewStore rollout also lays the groundwork for a broader organizational transformation.

POS 243

POS Mobile Omnichannel Accessories 243

Groove

MARCH 2, 2025

With advancements in AI-driven email marketing , dynamic personalization, and mobile-first design, businesses must continuously refine their email strategies to remain relevant. With the rise of mobile internet devices, vertical layouts are preferred over horizontal designs, which can introduce readability and formatting issues.

eCommerce 237

eCommerce Mobile Marketing Improvements 237

Retail TouchPoints

OCTOBER 15, 2024

Sephora Canada rolled the solution out in select stores to bring beauty content, from “get ready with me” videos to product tutorials and reviews, to store aisles — especially because all of the products featured in these videos were available for sale in these locations.

Marketing 295

Marketing Travel Consumer Other 295

Retail TouchPoints

FEBRUARY 8, 2024

Consumers are creating video content showcasing product hauls and unique finds in pOpshelf, Dollar General and other dollar stores. ” The Family Dollar mobile app allows consumers to access timely ads , local inventory levels and other planning tools.

Mobile 299

Mobile Consumer Fulfillment Retail 299

Retail TouchPoints

JULY 29, 2022

This is where video and multiple product shots become important. There are a lot more live videos and livestreaming.”. This is where understanding China’s emphasis on video and experiential journeys comes into play — grab the shopper’s attention here, using interesting content, and you have a better chance of creating a customer.

Mobile 275

Mobile Consumer eCommerce Customer 275

Retail TouchPoints

JULY 14, 2023

Nearly half ( 46% ) of retailers surveyed in Retail TouchPoints’ Store Operations Survey noted that they provide mobile POS to associates — and an additional 31% plan to implement the technology this year. Because there are a lot of mobile devices that you’ll see in other stores and they’re behind a cabinet or locked in a drawer.”

POS 245

POS Mobile Payment Services Technology 245

Retail TouchPoints

DECEMBER 17, 2024

Its no longer just a 12 -month planning cycle people are diving into years of planning and consuming content that sparks ideas, often via video, which outperforms every other medium. Love Stories TV is at the heart of this trend, and now Davids Bridal and Pearl Media Network will serve as the ultimate inspiration network.

Social Media 246

Social Media Gifts Consumer Retail 246

Kissmetrics

OCTOBER 8, 2020

Mobile access. The world is more mobile and more distant than ever before. That said, mobile access is a crucial factor to consider when choosing a conference call service. Giving employees and other meeting attendees the ability to join using their mobile device is convenient for everyone involved. And the best part?

Webinar 363

Webinar Mobile Events Recommendation 363

Retail TouchPoints

MAY 14, 2024

And there’s no denying that video, whether live or recorded, is proving a powerful medium to create those experiences in digital environments. The app features videos from a collection of retained influencers (called “Sune-setters” in a play on “trendsetters”), large influencers from other platforms and brand founders.

Social Media 330

Social Media eCommerce Channel Events 330

Retail TouchPoints

MAY 9, 2023

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps.

Games 310

Games Consumer Electronics Accessories Shipping Costs 310

Kissmetrics

FEBRUARY 11, 2021

However, one tactic does appear to work equally well across all social platforms: video. A staggering 96 percent of marketers have run video ads on social , and 91 percent say they’re satisfied with the return on investment they achieved. Design Your Posts for Mobile. When it comes to our social media, mobile is king.

Social Media 360

Social Media Mobile Other Marketing 360

Retail TouchPoints

OCTOBER 29, 2024

Over the past decade, mobile phone usage has skyrocketed, and users check their phones more than 50 times per day. Mobile transactions account for a growing percentage of ecommerce sales every year and are expected to represent 60% of all ecommerce revenue by 2028. In-app video ads see click-through rates 7.5

Gifts 290

Gifts Social Media Mobile Games 290

Retail TouchPoints

MAY 31, 2022

Source: Coresight Research “Building Blocks of the Metaverse: 5G” Both at a consumer and an enterprise level, 5G is still in its infancy, but it’s expected to grow quickly and become the dominant mobile access technology by 2027 reaching 90% penetration in North America within that time, according to Ericsson.

Merchant Services 354

Merchant Services Retail Mobile Supplies 354

Retail TouchPoints

JUNE 18, 2024

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel , which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content.

Channel 264

Channel Mobile Demo Travel 264

Kissmetrics

JANUARY 11, 2021

It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. Live video is such an effective marketing method that I believe everyone should be using it. But first, you need to understand just how powerful Live video can be for your business.

Events 334

Events Blog Definition Mobile 334

Retail TouchPoints

JANUARY 10, 2025

Advertisers also will have more immersive opportunities through the Love Stories integration, including branded videos , product placements , video end cards , podcast ad spots and integration into email content.

B2B 287

B2B Small Business Retail Consumer Jewelry 287

FastSpring

OCTOBER 14, 2024

Download our guide on How to Implement Direct to Consumer Sales for Video Games With FastSpring. Already using a merchant of record to monetize your game directly to consumers? Here are seven great reasons to use FastSpring as an additional D2C solution.

Payments 174

Payments Merchant Services Payment Services Games 174

Retail TouchPoints

MAY 12, 2023

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star ? In fact, 48% of Gen Z and millennials spend more time interacting with others in social media than in the physical world, and 40% of them socialize more in video games than in the physical world.

Games 310

Games Social Media Multi-channel Consumer 310

Retail TouchPoints

JULY 26, 2022

David’s Bridal has already reached more than 16 million consumers through a new shoppable video campaign on TikTok , created in partnership with its digital agency January Digital and digital advertising platform KERV Interactive. It’s a natural place for us to expand if customers and employees enjoy the content.”.

Food and Beverages 278

Food and Beverages Magazine Accessories Fashion 278

Retail TouchPoints

NOVEMBER 2, 2021

The weekend event will run for 49 straight hours due to the end of Daylight Savings Time on the QVC and HSN Streaming Service, with more than 200 combined hours of live video shopping.

Events 288

Events Social Media Apparel Fashion 288

Retail TouchPoints

FEBRUARY 23, 2023

I would argue that the most powerful medium, the one that creates the most compelling and enduring relationships between an influencer and his or her followers, is video. Video has indeed evolved. Video has indeed evolved. But here’s where the playing field is being leveled.

Channel 358

Channel Marketing Social Media Technology 358

Groove

FEBRUARY 10, 2021

Use video when appropriate. Here, we included a tablet graphic of the downloadable eBook in the thumbnail image of the promotional video ? Use Video When Appropriate. Another PPC landing page best practice is to use video, just like how we did on the page above. Align your headline, offer & CTA. Avoid distractions.

PPC 369

PPC eCommerce Information Social Media 369

FastSpring

MARCH 26, 2025

The post Video: Why the Best Time to Plan a D2C Web Shop Is When You Start Building the Game appeared first on FastSpring. To learn more about how FastSpring supports game developers, visit fastspring.gg.

Payments 78

Payments Games Payment Services Events 78

Kissmetrics

NOVEMBER 3, 2020

While we spend a lot of time focusing on keyword optimization , mobile-experience, and backlinks, Google pays a lot of attention to the on-page experience. So, now we have the following factors determining the quality of a “page experience” on Google: Mobile-friendly : The page is optimized for mobile browsing.

Mobile 352

Mobile Improvements Reference SEO 352

Retail TouchPoints

FEBRUARY 27, 2024

Wawa has launched Goose Media Network, the c-store chain’s retail media network (RMN), to give brands the opportunity to reach Wawa customers online as well as via the mobile app and videos played at the gas pump. Wawa worked with Publicis Groupe’s Publicis Sapient , Epsilon and CitrusAd to create the new offering.

Retail 275

Retail Mobile Customer Management 275