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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.

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Omnichannel eCommerce Strategies: a 3-Step Plan To The Perfect Customer Journey

SellBrite

Omnichannel strategies have the power to create memorable, lasting experiences for consumers. Omnichannel is a new type of strategy that is tough to implement. Most often it gets confused with multi-channel, which is a vastly different strategy. What a perfect omnichannel eCommerce strategy looks like.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

Online retailers and brick-and-mortar stores are having a tough time keeping up with the ever-growing digital market and the audience characteristics that are developing with it. The number of touch points and level of consistency shoppers expect across all departments and channels is increasing. The Omnichannel Approach.

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Nordstrom Takes Stake in Topshop Brands, Launches Joint Venture with ASOS

Retail TouchPoints

department store chain and British online retailer aim to “redefine the traditional retail/wholesale model.”. since 2012 when it became the first retailer to bring the brand to the U.S. The new joint venture will set the stage for a wider strategic partnership in which the U.S.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

The trend of a cautious yet resilient consumer has continued into the early stages of 2024, with high-ticket luxury and department store industries underperforming sectors that sell necessities — online retail, discount/club, automotive and grocery. Full-service restaurants are trailing their limited-service peers.

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Food Ecommerce: 9 Brands with Drool-Worthy Marketing

Optimizely

Owned by Buzzfeed, food network and online retailer Tasty is leading the way when it comes to growing a brand through social media. The company mostly posts videos of recipes, but you can then head over to the website to buy the recipe book, meal kits, or the One Top multi-use kitchen appliance. Embrace omnichannel marketing.

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How AllSaints’ New App is Engaging its Most Loyal Customers to the Tune of 5X Higher  Conversion

Retail TouchPoints

As part of that exercise and because of the audience the brand has, we decided that there was a significant opportunity for an app , but it needed to be multi-platform, because our old one wasn’t,” said Reid. It adds massive value for us, absolutely, but it also adds value for the customer and makes it less transactional.”

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