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4 Omnichannel Myths Keeping You From Success

Retail TouchPoints

Omnichannel is a buzzword in the world of retail customer experience. But despite its popularity, there is a lot of misinformation about what it actually means and how to create an omnichannel strategy that works for your business. Myth #1: Omnichannel and multichannel are the same. The benefits of going omnichannel?

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Streamlining omnichannel retail with real-time inventory

Fabric

In the fast-paced world of omnichannel retail, the ability to harmonize inventory across various channels is not just a logistical necessity, but a strategic imperative. Traditional inventory systems are often marred by outdated technology such as batch processing.

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What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. As the company’s Senior Director and General Manager of Omnichannel, Sharon Gee has been at the center of the massive shifts taking place in ecommerce over the last year and a half. As a result, companies had to contemplate, ‘What is my omnichannel strategy?

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Brown Thomas Arnotts Focuses on Customer Loyalty and Omnichannel Agility with Aptos Technology

365 Retail

Once deployed, Brown Thomas Arnotts will benefit from new capabilities that unlock greater levels of customer engagement and loyalty whilst promoting omnichannel agility. With an expanding number of sales channels, processing transaction data is increasingly complex,” said Paul Baguley, Director of IT and Digital at Brown Thomas Arnotts.

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Macy’s Levels Up Personalization with 500M Tailored Offers to 30M Customers

Retail TouchPoints

Macy’s has always aimed to design shopping experiences that align with consumer wants and needs, but it recently decided to level up its personalization efforts, especially as consumers ventured across different channels. How does personalization deliver against that strategy?

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In Luxury Design, ‘Invisible’ Technology Supports the High-End Shopping Experience

Retail TouchPoints

Retail store design is a multi-year investment in capital, and therefore it is easier to adapt to unprecedented changes through brand communication and customer service models. Zaballero: In a physical store, there is a place for technology, but it needs to be invisible. D:R Currently, Gen Z is the biggest growing market right now.

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Omnichannel Logistics and Delivery: Good for Shoppers and Retailers Alike

ESW

In the last few years, omnichannel logistics and delivery have become more than a nice-to-have. Omnichannel logistics and delivery are a must-have. Brands and retailers that have not yet adopted omnichannel strategies may be missing out on opportunities to grow business – especially in global markets.