How to Create Winning Black Friday Promotions
Wiser
OCTOBER 2, 2018
In a statement to Retail Dive, Ricardo Rubi of consulting firm Simon-Kucher explained how Macy’s and J.C. Penney’s holiday promotions struggled to compete with online retailers last year. . “We would have liked to see Macy’s being a bit more strategic about their promotions,” Rubi told Retail Dive.
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