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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you.

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Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278
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Online or In-Store? Why Shoppers Embrace Multi-Channel Shopping

Wiser

The rise of eCommerce is also behind the prevalence of multi-channel shoppers: folks who buy from both online and in-store channels. . In fact, it’s a challenge to find someone who only shops from one channel. Multi-channel shopping is the name of the game today. . In-store Sales Still Beat Online .

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Amazon vs. Walmart: Where Should You Sell?

Algopix

We’ll explore their histories, target audiences, fee structures, seller policies, and various other factors that should be considered when deciding where to set up shop. Seller Policies Amazon and Walmart have distinct seller policies that affect your operations as a seller.

eCommerce 121
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Why Every Seller Should Consider Multi-Platform Analysis

Algopix

One strategy that has become increasingly important in this pursuit is multi-platform analysis. This is where multi-platform analysis becomes a critical strategy for success. What Is Multi-Platform Analysis? Multi-platform analysis is a comprehensive approach to selling products across multiple online marketplaces.

eCommerce 116
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5 Lessons from the Bob’s Stores Bankruptcy

Retail TouchPoints

Develop a clear understanding of their tastes, values and interests, and then offer them a personalized shopping experience through high-quality customer service, unique product offerings, multi-channel engagement and community involvement. They pivot as needed to remain relevant and will adopt new channels of engagement as needed.

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