article thumbnail

Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

article thumbnail

4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

The ease of online shopping is partly driven by flexible return policies. This behavior is something retailers need to consider when developing policies that meet Gen Zs demand for flexibility. They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Common Multi-Channel Challenges and How to Overcome Them

SellBrite

In ecommerce, investing in multi-channel can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To succeed in multi-channel, you have to know how you’re going to address these challenges when they appear in front of you.

article thumbnail

In 2025, Changing Consumer Demand will Reshape the Supply Chain

Retail TouchPoints

Additionally, shoppers increasingly demand ultra-fast deliveries, highly flexible return policies and more personalized online experiences. Third-party grocery delivery accounted for the bulk of these sales (46%), although pickup orders (40%) and ship-to-home channels (14%) also saw significant growth.

Supplies 279
article thumbnail

How 2 Brands Navigate the Chaotic Chat Channels of Modern Ecommerce Customer Service

BigCommerce

Earlier this year, Michael Mandel from Progressive Policy published a piece about the growth of ecommerce sector jobs based on the latest data from the Bureau of Labor Statistics. What is Multi-Channel Ecommerce Customer Service? This is what multi-channel customer service aims to solve. You should be. Phone calls.

Channel 402
article thumbnail

Encourage Your Customers to Call Again. Here’s How.

Retail TouchPoints

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Phone — the Most Expensive CX Channel Retailers want their customers to be happy, but the cost of interacting with them live is usually inefficient and expensive.

Customer 278
article thumbnail

Your Complete Guide to an Accurate Inventory Count Across All Sales Channels

BigCommerce

In most cases, the best inventory naming policy is to integrate the primary universal number (ISBN, UPC, etc.) Cross-Channel Inventory. If you’re selling through multiple sales channels like Amazon and eBay plus your own site, you’ll need cross-channel inventory management to avoid mistakes. Establish Standards.

Channel 414