Investing in eCommerce: How to Reallocate Your Retail Budget to Succeed Online
ESW
DECEMBER 14, 2020
In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. Marketing for a new eCommerce site should use a retailer’s traditional channels as well as new ones, such as pay-per-click and video ads.” Merchants must promote and market it.
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