Multi-channel, PPC and Specialty Retailers

These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

JULY 3, 2017

That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. TEST EVERYTHING ALWAYS.

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Online Retail Today

These 40 Entrepreneurs Swear by These Marketing & Growth Strategies

234 American Business Owners on Starting, Scaling and Staying Inspired

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