BigCommerce

JULY 2, 2018

PPC & organic are a winning combo. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value.

Social Media 230

Social Media Marketing BigCommerce PPC 230

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

MARCH 2, 2018

While that presents an opportunity in the form of reaching new customers with multi-channel strategies, it also creates an internal nightmare when it comes to managing it. Of course, finding a way to listen to multiple channels at the same time is difficult. They are engaging with friends, family, and funny videos.

Multi-channel 206

Multi-channel Social Media Channel SEO 206

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. Gone are the days of devoting all of your budget and attention to a single marketing channel.

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

JANUARY 3, 2021

Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Product Image Galleries.

eCommerce 164

eCommerce Social Media Multi-channel Article 164

SellBrite

JUNE 19, 2019

If you’re like 80% of Amazon sellers that also sell on other platforms — like you’re own ecommerce site — you might qualify to use Multi-Channel Fulfillment. These ads are similar to the pay-per-click (PPC) ads you see on Google — you only pay when shoppers click on your ads. Video games. Video game consoles.

Shipping Costs 102

Shipping Costs Shipping Multi-channel Fulfillment 102

ESW

DECEMBER 14, 2020

In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. Marketing for a new eCommerce site should use a retailer’s traditional channels as well as new ones, such as pay-per-click and video ads.” Merchants must promote and market it.

eCommerce 78

eCommerce Multi-channel PPC Merchant Services 78

Inflow Insights

AUGUST 25, 2021

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. For example, consider expanding into Instagram Reels Ads or TikTok videos. And that’s just the tip of the iceberg.

eCommerce 109

eCommerce Marketing Shipping Costs Social Media 109

SellBrite

OCTOBER 6, 2020

The video below provides a rundown on how to do this. Once you’re set up in Merchant Center, it’s time to start selling and promoting your products through Google’s many Shopping channels. Google Shopping is a pay-per-click (PPC) advertising platform. Note that these ads are not PPC.

Merchant Services 158

Merchant Services Comparison Shopping Shipping Costs Shipping 158

ROI Revolution

JANUARY 25, 2023

Rich media units allow for additional elements that can drive engagement, such as embedding video or incorporating social icons.  Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars.

eCommerce 78

eCommerce Social Media SEO Payments 78

Ecommerce Platforms

MARCH 2, 2022

Multi device page preview: if you need to see how your visitors are going to view your page, the Multi-device page preview can help with this. With this tool, you can unlock new audience and channel options with minimal guess work. Additionally, if you do know a little code, you’ll be able to implement custom HTML too.

Multi-channel 104

Multi-channel Conversion Optimization Arts Customer 104

ROI Revolution

SEPTEMBER 1, 2020

One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! Multi-channel retail marketing for the holidays. Watch the video to gain these insights now! August 24 update. August 11 update.

Shipping Costs 78

Shipping Costs PPC Shipping Multi-channel 78

Inflow Insights

JANUARY 3, 2021

Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel. The best eCommerce stores leverage the power of their blogs, social media, images and video streams to get more eyes on their products and increase conversions. Product Image Galleries.

eCommerce 90

eCommerce Social Media Multi-channel Article 90

Omnisend

JANUARY 5, 2024

Here are just some of the benefits:: Increased visibility More credibility Owned channel (no need to worry about social media algorithm updates) More control over customer experiences Exactly what you want your brand to deliver, right? Organize content Plan the types of content (text, images, videos) needed for each page.

eCommerce 88

eCommerce SEO Payment Services Social Media 88

SellBrite

JULY 1, 2019

Also consider adding a demo video or 360-degree image to show even more product details. If you have a multi-channel e-commerce business , you need a way to track your inventory across multiple platforms. Include at least four images and show pictures of: Product features. Accessories that come with your product.

Shipping Costs 89

Shipping Costs Shipping Multi-channel Payment Services 89

SellBrite

JULY 28, 2020

Do they have good images, videos, or a lot of reviews? What are the distribution channels? Consider your options, learn the challenges of Amazon PPC management (and the solutions), and have a plan for getting your product noticed. Private label sellers, do a qualitative analysis of your competitors. What’s their seller rank?

Shipping Costs 143

Shipping Costs Fulfillment Shipping Subscription 143

ROI Revolution

OCTOBER 7, 2020

Watch the videos here to make sure you’re ready to weather the storm! One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April! Multi-channel retail marketing for the holidays. October 7 update.

Shipping Costs 78

Shipping Costs Payments Events Small Business Retail 78

Lemonstand

JUNE 7, 2018

Companies, particularly startups, throwing money into paid acquisition channels and not getting a strong ROI, or devoting weeks to the latest spammy growth hacks which get them a customer or two for a month or so. Product Videos. Videos do everything for you. This can obviously be a little difficult for multi-purpose retailers.

eCommerce 56

eCommerce Payment Services PPC Multi-channel 56

Korona

JANUARY 14, 2021

It’s more complicated than a multi-location business because each branch is run by a separate entity. PPC campaigns. Video marketing. Businesses are making more sales and generating more leads through online channels than ever before. Social media is a great channel to let your franchisees go wild, within reason.

Marketing 52

Marketing Payment Services Social Media POS 52

Omnisend

OCTOBER 5, 2021

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Not only that, it depends on the different channels that you have. It depends on the size of your business and the resources.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

Omnisend

OCTOBER 5, 2021

We’re lucky enough to be a multi-award-winning digital marketing agency. This was to diversify across a number of channels—particularly Google shopping, Facebook ads, and organic search. Not only that, it depends on the different channels that you have. It depends on the size of your business and the resources.

Merchant Services 78

Merchant Services eCommerce Multi-channel Improvements 78

ROI Revolution

NOVEMBER 16, 2020

They had Lightning Deals for different products on each day, and Sponsored Brands Video saw the most significant revenue increase. Ring Video Doorbell 3. One of our clients, a major luxury furniture retailer, saw PPC revenue grow by 369% YoY and overall revenue grow by 288% YoY after redoubling their PPC efforts in April!

Shipping Costs 78

Shipping Costs Payments eCommerce Events 78

AcquireConvert

JULY 26, 2024

This involves crafting compelling messages, selecting the right communication channels, and ensuring that the product or service is accessible to the intended audience. By consistently communicating the brand’s value proposition across multiple channels, marketing ensures that consumers recognize and remember the brand.

Marketing 36

Marketing Social Media Multi-channel PPC 36

Ecommerce Platforms

SEPTEMBER 16, 2020

70% of marketers believe SEO is more effective than PPC. You'll get everything in the freemium package plus automatic SEO improvements, free installation, instruction videos, premium support, structured data (+ full JSON-LD), and robust SEO control. If you're entirely new to SEO, the instructions and how-to videos can seem complicated.

SEO 104

SEO Shopify Marketing eCommerce 104

BigCommerce

FEBRUARY 13, 2018

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Ecommerce (and now omni-channel retail ) has had a major impact on customers.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

BigCommerce

JULY 3, 2017

That’s when I met BigCommerce, built a site, taught myself SEO and PPC. – Nick Borrelli, Ecommerce and Marketing Director, NuWave Marine. We’ve tried to do lots of direct marketing as well as PPC advertising. We think of this as free revenue as opposed to PPC with higher CPA numbers. TEST EVERYTHING ALWAYS.

BigCommerce 209

BigCommerce Social Media Beauty and Health Shipping Costs 209

BigCommerce

AUGUST 31, 2017

Yet, channel distribution is necessary in order to win sales. These marketing channels are essential to increasing sales over the holidays. ” Interact, show off your new goodies, post pictures and videos showcasing the new products. Determine which channels to focus on: Will it be email, blog posts, Facebook ads, etc.?

Marketing 252

Marketing Shipping Costs Multi-channel Channel 252

ROI Revolution

JULY 2, 2020

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. Watch the video now! How to Convert Browsers Into Buyers (Searchspring).

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JUNE 2, 2020

The multi-state medical testing network would aim to fly samples from Amazon warehouses around the U.S. Optimizing your paid and organic channels during COVID-19. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. Watch the video today! 5/26 update. 5/5 update.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

AUGUST 5, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 2, 2021

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MAY 6, 2021

Search revenue from Sponsored Products and Sponsored Brands along with video ad revenue from Amazon Fire TV, Twitch, and IMDb TV helped contribute, with customers spending more time shopping and watching videos online last year due to the pandemic. Amazon grew its advertising business by 52.5% to a record 10.3%. March 9 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

MARCH 2, 2021

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). to reach $9.92

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

OCTOBER 1, 2020

Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

APRIL 8, 2021

Social media has also proved itself as an extremely viable channel for ecommerce brands – especially for impulse purchases. of consumers were using direct-to-consumer (D2C) channels to purchase consumer-packaged goods (CPG) at the height of the pandemic ( Practical Ecommerce ). March 9 update. More new COVID-19 trends + data.

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136