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The Case For Subscription Service In CPG

Retail TouchPoints

The wide adoption of digital channels has dramatically disrupted the way consumers shop, and the recent COVID pandemic has exponentially increased the velocity of that change. The imperative for CPGs to find new channels and new revenue streams has never been stronger. The Shift To Subscription Models.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Here are some valuable assets included at no extra cost in a Klaviyo monthly subscription that are not included in a MailChimp subscription: Unique coupon codes. Multi-variate testing. Advanced pop-ups.

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Scaling Your Ecommerce Business: Shopify Email vs. Klaviyo in 2025

365 Retail

Businesses can set up workflows for abandoned cart recovery, post-purchase follow-ups, and personalized product recommendations, all designed to enhance customer experiences and drive revenue without requiring manual input. Automation capabilities are another strength of Shopify Email.

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Best Marketing Automation Software

Kissmetrics

But the good news is that I narrowed it down to my top six recommendations, reviewed them, and developed an all-inclusive list of what to consider when making your final decision. I stand behind all of my top recommendations. Your marketing channels. Different marketing automation software supports various marketing channels.

Marketing 363
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Best Email Marketing Services

Kissmetrics

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. Marketing automation software, like Pardot, provides multi-touch attribution models that let you visualize each touchpoint in the entire customer lifecycle.

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Richpanel Review: Multi-Channel Customer Support for Shopify and More

Ecommerce Platforms

One of the core features that helps Richpanel stand out from the competition is how it allows store owners to handle customer support from multiple sales channels in one place. Store owners can connect however many of these they want; after which, messages from all of those channels get sent to the Richpanel message center for processing.

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What Brands Can Learn From D2C Trendsetters

Retail TouchPoints

One example is skincare and makeup brand Glossier, which started as an online beauty blog and has grown into a $1 billion brand in just a few years solely through online channels and viral content that’s built up an engaged online following. This allows Glossier another channel to gather consumer feedback easily and engage directly.