Your 2023 Digital Strategy Forecast: Key Insights to Navigate Ecommerce
ROI Revolution
JANUARY 25, 2023
Additionally, we saw many brands expanding past Amazon onto other retail media channels. We always expect multi-touch purchase journeys across channels, but too much overlap means wasted ad dollars. We’ve seen that more and more, creative needs to be developed per channel. images, videos, testing, scaling) is growing.
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