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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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The Definitive Guide to Local SEO

Kissmetrics

Local SEO is important. That means if you’re a local business and you don’t have your local SEO in order, you’re missing an opportunity every time someone searches for your products or services online. These searchers are unlikely to find you if your local SEO is poor. What, Exactly, Is Local SEO? Add Schema.

SEO 356
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416
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10 Tips for Etsy SEO

Kissmetrics

The answer to these questions is simple: You need an Etsy SEO (search engine optimization) strategy. Why You Need an SEO Strategy For Your Etsy Shop. Search engine optimization (SEO) refers to the practice of developing content, copy, visuals, and a slew of other factors tailored to increasing search visibility.

SEO 282
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How to Choose The Right Local SEO Agency

Kissmetrics

If you have the right local SEO agency, that’s not a problem. Know Your Goals and Desired Outcomes for Local SEO. If you’re hiring a local SEO agency, they should place special emphasis on the metrics that impact your revenue directly. 7 Characteristics of a Great Local SEO Agency. Agency focus.

SEO 271
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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

eCommerce 363
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. New Content Types & SEO. Social Media Advertising, Campaigns & Retargeting. Omni-Channel Management. New Content Types + SEO. Mobile Optimization. Technology.

eCommerce 419