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We started by attending over 20 retail shows a year to get in front of people. Social media alone has allowed the smallbusiness owner a little voice over the big cosmetic companies. Lastly, having an understanding of attribution is critical to understanding multi-channel campaigns’ value.
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Their stories are conveniently ignored when you hear about the extinction of smallbusinesses. In reading this article, you’ve begun a journey into the passions, success stories and advice of more than 200 American business owners trying to make ends meet while they make life a little sweeter for those around them.
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