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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. However, maintaining a seamless and on-brand experience for your customers is still key, and this becomes a lot more difficult when you are managing a wide range of channels.

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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. content marketing). influencer marketing).

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Save 10 Hours Every Week With these Social Media Marketing Shortcuts

Kissmetrics

Businesses of all sizes typically can’t afford to ignore social media. Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. This is where social media marketing shortcuts can prove useful. Why Are Social Media Marketing Shortcuts Helpful?

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4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

Theyve grown up with devices in hand, and social media is their base of operations. But reaching them requires more than flashy social campaigns or discounts theyre more resilient to being marketed to as well as ham-fisted attempts to study them. Theyll reach $12 trillion by 2030.

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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

Below are 33 of the ecommerce strategies –– which are really just stories –– that have inspired me, from 12 of some of my favorite brands (innovating their way to crazy success). Video is a major part of his ecommerce strategy. Ecommerce Strategies from BombTech Golf. Ecommerce Strategies from Spearmint LOVE.

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Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Retail TouchPoints

According to the study, TV and movies no longer dominate the media landscape like they once did as consumers, especially younger ones, increasingly turn to new digital channels for more immersive entertainment experiences. However, this isn’t a case of purely replacing one medium for another.

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