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Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Retail TouchPoints

With social marketing in decline , and with the economic uncertainty driving the need to reduce “awareness” marketing in favor of performance channels, the need for retailers to find new measurable, scalable marketing channels is more urgent than ever. The “last click” is a final stop in a very long multi-touch journey.

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Klaviyo vs. MailChimp: Features, Pros & Cons

Groove

Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. This artificial intelligence technology helps to: Predict a customer's next purchase date. Multi-variate testing. Reach Customers On Any Channel. Real-Time Customer Data. Data Science. Advanced pop-ups.

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Digital Transformation Exposes the Missing Middle Layer Between Online and Brick-and-Mortar

Retail TouchPoints

Our consumers are enjoying a seamless shopping experience thanks to the great work of online retailers, social media and even marketplace sellers, but the brands and manufacturers are unable to follow due to the lack of ongoing investment in their base computational technology. We’re talking a layer deeper. government systems.

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Best Marketing Automation Software

Kissmetrics

Your marketing channels. Different marketing automation software supports various marketing channels. Smaller businesses with simple campaigns may not utilize a wide range of channels and can get away using a more affordable tool. Furthermore, some software includes varying channels in different pricing tiers.

Marketing 363
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The 19 Ecommerce Growth Challenges of 2018, Outlined by Amazon’s Annual Report

BigCommerce

Some of the biggest highlights of Amazon’s Annual Report were company insights shared for the very first time – like information around membership and revenue around Amazon Prime, the company’s subscription service. billion in subscription revenue. Channel expansion and high-growth pains. Technology. Image source.

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Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. And every new product, tool, technology and strategy that enters the market hits a crux during Cyber Five. Technology. Omni-Channel Management. New Content Types & SEO.

eCommerce 419