article thumbnail

4 Ways Retailers can Connect with Gen Z

Retail TouchPoints

Platforms like Amazon and Etsy have trained this generation and the rest of us, lets be honest to expect easy access to multiple options in one place. But more so than return policy, were finding out that the key to connecting with this generation is in a seamless multi-platform shopping experience.

article thumbnail

Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks. Lesson #2: Sales Channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels.

eCommerce 363
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

M&S Doubles Down on C-Store Strategy with Plans for 10 Locations, 50 Remodels

Retail TouchPoints

British multi-category retailer Marks & Spencer plans to open at least 10 new convenience stores in conjunction with its franchise partners and refresh up to 50 existing c-stores this year as it looks to grow its £1 billion ( $1.3 billion ) convenience business.

article thumbnail

What Does ‘Omnichannel’ Mean in 2021? How Marketplaces are Reshaping the Digital Landscape

Retail TouchPoints

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. Now, at BigCommerce, she helps merchants grow via integrations to channels such as Google, Facebook, Amazon, eBay and Walmart , a task she says is “like walking among giants.”. COVID accelerated everything that was going to happen.

article thumbnail

Rillavoice Uses Speech Analytics to Offer Retailers Insight into Conversations with Customers

Retail TouchPoints

Rillavoice can dive into specific areas such as: Marketing: Which channels are driving foot traffic into stores? The tool seeks to increase conversions by improving store associate training with real data and making inventory forecasting more accurate. Social media or word of mouth? Price, fit or competition? including CCPA.

article thumbnail

How Poshmark’s In-Person Events Drive Livestreaming Results

Retail TouchPoints

We also do webinars to train people to show how easy it is to get started. PoshFest also creates opportunities for resellers to network with each other and capture compelling Instagram and TikTok -worthy content for their marketing channels. Young said in an interview with Retail TouchPoints.

Events 147
article thumbnail

Best Email Marketing Services

Kissmetrics

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. They don’t need training, and aren’t stuck waiting on someone who’s comfortable with the editor. That’s earning $38 for every dollar spent. Yes, just good old email.

Marketing 362