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Furniture and Homeware Retailer, TecTake, Creates and Manages Seamless Product Experiences Across 80 Marketplaces, in Partnership With Akeneo

365 Retail

Founded in 2005, tectake sells a wide range of affordable furniture, home accessories, pet supplies, and outdoor equipment across Europe, including the UK, Germany, Denmark, the Netherlands, Italy, France, Spain, and Switzerland.

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Omnichannel Ecommerce Marketing is Within Reach

Optimizely

You might have heard of multichannel marketing, which was the predecessor to omnichannel marketing. Multichannel marketing recognized that customers were using a variety of channels to interact with your brand, including mobile devices, social media, your ecommerce site, and many other platforms.

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Google Shopping Strategies to Fight Amazon

Optimizely

A version of this post appeared on Multichannel Merchant. . Another company in the outdoor space generated $19,000 in sales from 165 transactions with a total campaign spend of $67 through Google Shopping. Amazon is tough to beat. But it’s no longer the only game in town.

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What Retailers can Learn from Theme Parks in the Wake of COVID-19

Retail TouchPoints

When people think of creating an experience in retail, their mind likely gravitates toward the big-budget immersive investments you might expect from Nike, Bass Pro Shops and other established multichannel brands. These are great examples of experiential retail, but with resource and capital investment limited to a choice few.

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Product advertising: Benefits, types, examples, and strategies

Omnisend

Outdoor advertising Outdoor advertising intends to reach vast audiences and is strategically displayed in high-traffic public spaces. McDonald’s – Outdoor advertising McDonald’s billboards catch attention like no other brand. Research and shortlist channels Not every channel may be a great fit for you.

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Best POS Systems

Kissmetrics

POS apps, mobile POS systems, open-source systems, multichannel systems, touchscreen POS systems, self-serve POS systems, and cloud-based POS systems are the different types of POS systems. And, of course, only make this decision after you’ve considered your business needs. The Different Types of POS Systems.

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4 Tips to Provide Shoppers with Seamless Shopping Experiences Online & Off

retailnext

While there is a lot said about multichannel marketing , the point a good retailer needs to remember is that it doesn’t matter whether shoppers come to your online or brick-and-mortar store. Multichannel retailing is complex and it is astounding how many smaller retailers still rely on spreadsheets for their asset and inventory tracking.