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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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Omnichannel vs. Multichannel Retail: Which is Better for Your Business?

BigCommerce

Multiplication, multicellular, multivitamin… multichannel. Based on word association alone, omnichannel retail sounds way cooler and more… Omnipotent, omniscient, omnipresent… omnichannel.

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Generative AI in Retail: 4 Predictions for 2025

Retail TouchPoints

The retail industrys rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from pilots into production. In 2025, retailers will scale these AI projects across the enterprise and embed the technology into core operations of their business.

eCommerce 302
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Report: Brands and Consumers Increasingly Embracing Third-Party Commerce

Retail TouchPoints

While it started with the COVID ecommerce rush, rising operational costs and ongoing margin constraints are continuing to drive brands and retailers toward online marketplaces, otherwise known as third-party commerce (3P commerce). In a survey of 550 retail executives in the U.S.,

Consumer 290
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50 Tests You Should Know for Website Optimization

AB Tasty's guide to web optimization provides insights from 50 real-world tests across different industries and channels.

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Benchmark Omnichannel Retail And Digital Store Capabilities In Singapore

Forrester eCommerce

We just published two retail benchmark reports for Singapore, assessing retailers’ omnichannel retail capabilities and digital store capabilities, respectively.

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Casper Partners with Nordstrom as Part of Multichannel Strategy

Retail TouchPoints

Casper is partnering with Nordstrom to offer its mattresses and sleep accessories online at Nordstrom.com , and in-store at select Nordstrom retail locations. The mattress brand now has partnerships with 23 leading retailers, in addition to Casper’s 66. owned retail stores and ecommerce channel.