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Omnichannel vs. Multichannel Retail: Which is Better for Your Business?

BigCommerce

Omnipotent, omniscient, omnipresent… omnichannel. Based on word association alone, omnichannel retail sounds way cooler and more… Multiplication, multicellular, multivitamin… multichannel.

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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. True omnichannel expertise means sharing customer data across online and offline touch points. But consumers are demanding in other ways, too. Showcase your brand, reflect shopper values.

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Omnichannel Personalization: From In-Store to Online and Everything in Between

What does a truly successful omnichannel personalization strategy look like? To actually work as they’re supposed to, omnichannel experiences require tightly integrated customer and operations experiences.

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Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

Retail companies need to get CX right the first time, and providing a seamless omnichannel experience that makes shopping easy and delightful across all sales channels — both online and offline — is crucial for winning and retaining customers. Retailers need a base set of technologies that are all connected within the omnichannel ecosystem.

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ModCloth and Misen Outsource Omnichannel Fulfillment Operations

Retail TouchPoints

Two digital-first brands, Misen and ModCloth , are partnering with Cart.com to improve their omnichannel fulfillment and logistics operations.

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The Multi Problem in Omnichannel Commerce

Modern retail is complex, but composable commerce can help brands navigate that complexity successfully. Operating in multiple geographies, handling multiple currencies, leveraging multiple brands, exploring multiple business models… These are just some of the complicated realities facing modern brands.

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A Blueprint for B2B Commerce

You’ll discover digital solutions to: Structure engaging B2B journeys Implement cataloging solutions Streamline order lifecycles Establish seamless omnichannel experiences Expand on Generative AI’s uses in a B2B setting Download the report today.

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Embrace Business Complexity With Real-Time Inventory Data

Delivering a seamless omnichannel experience has become a standard expectation for customers, but doing so requires a special ingredient.

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How Ambitious Brands Are Leveraging Composable Commerce

A composable commerce stack enables brands to take control of their omnichannel journeys, accelerating their ability to innovate customer experiences and commercial models. Business models have been slow to adapt to the shift to digital commerce, leaving brands to struggle to match customer experiences to the changing retail landscape.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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How to Address the Needs of the Next Generation of e-Commerce Customers

Speaker: Jenn VandeZande, Head of Digital Engagement Strategy at SAP Customer Experience | Beth Scott, VP, Business Operations - Supply Chain | Nikki Grigsby, PHR, Chief Operations Officer at Syndigo | Levana Wang, Content Creator, Gen Z Expert

Furthermore, there's the growth of social commerce, evolution of omnichannel commerce, in-store transformation, and online/offline hybridization, all of which are becoming e-Commerce trends that will inevitably shape the 2022 innovation landscape.

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Realizing ROI in an Omnichannel Rich Retail 4.0 Environment

With this eBook, you’ll learn about the advanced technologies that are available to create a seamless integrated omnichannel experience. This is the land of opportunity where retailers connect with shoppers and drive sales in a way like never before.

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5 Steps to Omnichannel E-Commerce Success

Learn how to successfully harness the power of omnichannel selling to reach more online buyers, diversify and grow revenue, and reduce cost – while delivering a seamless "shop to ship" customer experience across all channels. Today’s e-commerce landscape is vast and it’s moving fast and is fiercely competitive.