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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

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Omnichannel vs. Multichannel eCommerce: Key Differences to Know

Groove

Omnichannel and multichannel eCommerce marketing tend to be the two dominant methods that internet retailers use to distribute content and determine how their content and platforms interact with each other. Understanding omnichannel vs. multichannel eCommerce, however, can be vital to determining the optimal strategy for your business.

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The State Of Retailing Online 2019: Omnichannel, Personalization, And Marketing

Forrester eCommerce

We’ve just published this year’s edition of “The State Of Retailing Online 2019: Omnichannel, Marketing, and Personalization,” a report we conduct annually with the National Retail Federation (NRF).

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Retailers: Extend Omnichannel Capabilities To The Customer, Not Just Operations

Forrester eCommerce

Omnichannel investments, including in-store pickup and endless aisle, continue to be top strategic investment for digital business professionals at retail organizations.

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LVMH to Name Chief Omnichannel Officer

Retail TouchPoints

The brand has appointed Michael David, who ran online retail for the company’s Louis Vuitton division, to the new group-wide role of Chief Omnichannel Officer, according to an internal memo reported by Reuters. Rogers also spearheaded the launch of 24S , a multi-brand online retailer for LVMH’s own brands.

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Retailers Are Starting To Reap The Rewards Of Omnichannel Commerce

Forrester eCommerce

Retail digital business executives must challenge the status quo and deliver omnichannel excellence across the customer lifecycle. A truly omnichannel operation that spans the customer life cycle will optimize revenue, […].

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Top Online Retailers Winning a Competitive Market

Optimizely

But it’s even harder to build an online retail site that competes with existing retailers like Amazon or Target that have an established a customer base and dominate the market. As a retailer, you need to stand for something and have a strong mission statement. What does that look like?