Remove Omnichannel Remove Point of Sale Remove Technology
article thumbnail

How Clarks Transformed into an Omnichannel Powerhouse Without Missing a Step

Retail TouchPoints

But a brand cant make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites around the world to the point-of-sale (POS) systems in its 500+stores. Tackle checkout first.

article thumbnail

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. Companies need to view their apps as a vehicle that not only generates sales but builds their brand. Enter: mobile marketing. Key Takeaways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Next-Gen Retail: Crafting the Ultimate Omnichannel Journey

Retail TouchPoints

Case in point: one study found that a staggering 76% of consumers will stop doing business with a company after just one poor experience. Every touch point, regardless of channel, is a direct reflection of the brand, and customers need to feel that brand promise as they bounce between the digital and the physical.

article thumbnail

How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

By leveraging this technology, retailers can transform the holiday shopping journey from a potential stress point into an opportunity for meaningful engagement and increased sales. Customers scan product QR codes to bypass the checkout line, reducing congestion during peak periods.

Gifts 275
article thumbnail

Turn Your Store Associates into Superheroes with These Four POS Capabilities

Retail TouchPoints

They need to keep track of what’s new, what’s unique to their location and what just went on sale. Associates have to be omnichannel fulfillment specialists. The least we can do is set them up for success with the right technology. Excellent brand ambassadors are like traffic magnets. Of course, they need to be product experts.

POS 275
article thumbnail

Excess Wine Inventory Pains France’s Bordeaux Region — Can Retail Optimization Technology Lift the Industry’s Spirits?

Retail TouchPoints

But the retail technology (and wine) enthusiast in me shudders at the idea of cases of wine being laid to waste, especially when data-driven technologies could easily be deployed to help Bordeaux bounce back from its Merlot-est ever sales record.

article thumbnail

Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.