Remove Omnichannel Remove POS Remove Social Media
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What Is an Omnichannel eCommerce Platform for Online Retailers?

Groove

An omnichannel retail strategy serves as a powerful way for your eCommerce store to reach a wider audience of shoppers. An omnichannel eCommerce platform (also known as a multi-channel eCommerce platform) helps address these challenges by acting as a centralized hub that brings together all of your sales channels.

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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Like its ERP system, Burton’s POS was dated and needed to be replaced. People know us for snowboarding.

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How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk

Retail TouchPoints

However, it was the brand’s omnichannel approach driven by its sales, marketing, and human insights teams that truly made the partnership a slam dunk. that were decorated in a dynamic combination of danglers, standee displays, POS elements and more.

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How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

Retail TouchPoints

But the retailers that invested in omnichannel capabilities were able to adapt and survive. The process began in March 2020, when Build-A-Bear and Deck Commerce tapped into the retailer’s POS to gain insight into the inventory feeds in five stores. Deck added that the retailer saw a marked improvement in social media.

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How QR Codes Modernize Holiday Shopping Experiences

Retail TouchPoints

The campaign generated over 2 million scans in 24 hours, driving significant app traffic and social media buzz. Don’t forget to leverage QR codes for omnichannel marketing: use them in print ads and store displays to drive traffic to your website or app, increasing your online visibility during the crucial holiday period.

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Shopify POS Lite vs Shopify POS Pro – What’s the Difference?

Ecommerce Platforms

The debate of whether to use Shopify POS Lite vs Pro is a common one for companies planning on taking their Shopify website sales offline. The solution also allows business owners to access customer profiles, inventory management, and payment processing in the physical world, with the Shopify POS app. What is Shopify POS?

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The Best Cheap POS System for 2022

Ecommerce Platforms

The best cheap POS system can be an important investment for growing companies. A cheap POS system can be an ideal purchase for a company looking to access a range of features at a lower price. Today, we’ll be looking at the best cheap POS systems, and what makes them such an attractive investment for smaller brands.

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